8/25/09 –Newburyport, MA— Beginning today, NetGalley will support the Sony’s Reader Digital Book as a reading option for digital galleys. When the publisher enables this option, the reader will be able to download a protected PDF to their Reader via Abode Digital Editions.

"This is a strategic step strongly supported by the NetGalley reader community, which has been vocal in telling us that they want to read digital galleys on reading and mobile devices," said Fran Toolan, Chief Igniter of Firebrand Technologies, NetGalley’s parent. "Now our priority is to expand the formats we support, including .epub, which will happen this fall."

Nearly 40 publishers are experimenting with NetGalley as a way to invite contacts to view galleys digitally. Publishers can also place their titles in NetGalley’s catalog and allow the growing community of reviewers, bloggers, media, booksellers, librarians and educators to request digital galleys.

In addition to the Sony Reader, NetGalley users can also download galleys as protected PDFs on their computers, view them with NetGalley’s proprietary Online Reader, have a PDF emailed to their Kindle, or request a printed galley. Reading options are selected by the publisher.

In other news, NetGalley welcomes Lindsey Rudnickas in the role of Digital Concierge, responsible for forging connections between readers and publishers using NetGalley. Ms. Rudnickas was formerly a publicist at Da Capo Press.

About NetGalley LLC

NetGalley LLC is a joint venture created by Firebrand Technologies, a publishing software and technology solutions developer, and Rosetta Solutions, Inc., a global publishing services company, to manage the NetGalley service. NetGalley is a website where professional readers can read, request and comment on digital galleys (and request print galleys). Check out the Catalog of titles at www.netgalley.com. There is no charge for professional readers to use the service.

NetGalley delivers digital galleys and promotional materials to professional readers and helps promote new and upcoming titles. Using NetGalley, publishers can build communities, invite contacts to view galleys and promotional materials, and track who has viewed their titles. Firebrand’s Eloquence service transmits rich formatted bibliographic metadata to distributors and online retailers such as Amazon, Barnes & Noble, Borders, Baker & Taylor, Ingram, Bowker, Muze and others (over 100 trading partners currently available).