Jackie and Kevin write eloquently about policies and relationships that drive the productivity and usefulness of companies that impact the world positively.

I particularly like how they show the reader ways to invest in companies that are committed to causes the reader cares about.

A number of companies are discussed in this book but more reference is made to National Life and their commitment to growing free enterprise. “At National Life a movement is growing one relationship, one friend, one family, one business at a time.” So profound!

In this day and age, we all concerned with a company’s cause/ CSR/ values/ ethics. Various polls conducted show that people are willing to spend more on buying gods or services from companies that are aligned with causes they care about.

Rating: 4.5/5.

Favourite quote: “Where do the financial and sustainability issues begin and end? What distinguishes sustainability performance from financial performance? Do you invest and reinvest more in sustainability performance or financial performance?”.

The Freiberg give us a deep, moving message, full of passion!
This book tells us about the culture in the company called National Life Group with the acronym LOVE: Living Our Values Every Day!
The authors base the book from their perspective that cause drives culture, especially if it is committed to making a better world. Although much of the content is focused on that company, what is really touching and enriching are all the principles in which that cause inspires people to participate full of passion in that movement, become better and able to do extraordinary things.
Throughout the chapters give us to know how the cause inspires employees to live a life that matters and are excited, allows them to feel they are contributing and are creating a legacy, to commit and be passionate about their work in a long -term engagement. It is a culture within the organization to let them know their employees and clients that they are important, that they matter and that takes them seriously, that they can thrive and belong to something bigger than themselves.
I recommend this book to leaders, CEOs, entrepreneurs, or anyone seeking inspiration with his feet on the ground, seeking to create a long-term impact on their community or organization.
My gratitude to the Publisher and NetGalley for allowing me to review the book

The information I had for this book said the archive date was January 31 - a few days in the future - BUT my downloaded copy says there is no valid license for this book. Consequently, I cannot prepare an honest review. This very rarely happens, but it is disappointing.