Member Reviews
Anthony A, Reviewer
This is a fantastic guide on how companies and individuals should build their brand. It showcases in-depth that it’s not about how much money you
can make, but about what makes you happy and what kind of message you want to send with your brand to those who support you. Using some great
stories from successful companies such as Ben and Jerry’s, The Honest Company, Apple, and more, this guide goes step by step on finding your one
word, applying it to your brand, building a team or company around your one word, knowing who your opposition will be and more.
It’s a wonderfully written book that will help people, from the young upstart looking to make a name for themselves to the giant corporations
looking to refresh and reestablish their brands. It’s insightful, inspirational, and a must-read for any entrepreneurs or creators out there looking
to establish their brand identity with that important one word in your life. Be sure to pick up your copies of Evan Carmichael’s Your One Word
today!
