Radical Business Model Transformation
by Carsten Linz; Günter Müller-Stewens; Alexander Zimmermann
Pub Date:
|
Archive Date:
Member Reviews
Claudio A, Reviewer
The authors examined dozens of companies of different sectors who have successfully and radically changed business models, considering their push to change, implementation strategy, transformation successes and, changes along the road. The result is a ponderous textbook and benchmarking roadmap that companies can use to validate (or start) their transformative efforts. It is backed by sound theory and lots of case studies from some well-known companies.
