This is a beautiful book to look at but it is also a great book to read. Among the art and design there are also some business and life lessons. The authors are successful in combining art, design, type, business and life. Enjoy this beautifully designed and well written book.

An intriguing book, an inside look at creativity.

As this book was not of interest to me, I have not reviewed it

Are you into graphic design? Do you wonder how great ideas get worked out? Do you want to see some good case studies of the same? Good you should read this book.

But, if you are not into graphic design, or any type of design, then this will be 400 pages of nice, but not something you would want to read through. The pictures are nice though, and House Industries has had some interesting campaigns over the years.

But, as I said, it is an acquired taste.


Thanks to Netgalley for making this book available for an honest review

This would make a very nice coffee table book. Very interesting and informative, and I loved that it had so many great photos.