Member Reviews

Kogan books do a great job of rooting you in the specific subject and making you knowledgeable in the topic, looking at it from the definition to the need for it and the context.

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Nothing really new, but it is good to have all the cases and information collected in a single book. It will not change your life, but will give the curious mind an overview about the evolution of technologies and how they impact on our life (not to talk about the life of the business that do not plan for the future...)

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The author begins by explaining the points that have made technology advance so fast, he leads us to understand where the technology is headed and how it is impacting business today and in the near future. The problem is that they are poorly understood, businesses are not adapting to these changes and the potential opportunities they offer, which can result in the disappearance of 40% of the Fortune 500 companies.
Covered disruptive technologies include blockchain and bitcoin, artificial intelligence, holography, 3D pirnting, and nanotechnology. In order to understand and evaluate the impact of these technologies, as well as to respond appropriately, a system is required that is explained in detail. The proposed system considers the following key points: Technology that can give specific solutions to a problem, Behavior since this problem impacts people, and Data as crucial to make intelligent decisions. This TBD system can help corporations maintain long-term success. The author provides a guide to decision making, investment suggestions, practical implementation tips, and embrace the Millennial generation as a fundamental human resource.
I consider this book fundamental for any entrepreneur, CEO, entrepreneur, designer or implementer of products, teachers and anyone who wants to be informed of these new trends for business.
My gratitude to the Publisher and NetGalley for allowing me to review the book

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