Jewel Allen was happily going along in life as an op-ed columnist, a job she'd worked hard to get and really got into once she attained it. But when a medical waste company starts making noises about moving to their county, Jewel knows she has to do all she can to try to block it and find out more. So she starts a page on social media and the battle begins. Little did she know that it would change her life so totally, as she lost the newspaper column she loved and dived into becoming an activist whole heartedly.

She went from fighting the incinerator, gaining experience and media savvy, which helped greatly when she next battled a prison wanting to move in 10 minutes from her house. She shares her stories and experiences along the way, and tips for those who want to campaign as she later did, using lots of what she'd learned from all areas. The book moved along well.