DESIGN THINKING FOR THE GREATER GOOD by Jeanne Liedtka, Randy Salzman and Daisy Azer is published by Columbia University Press and discusses applying design principles from the business sector to non-profits and government. It is split into three parts: first, an introduction which defines design thinking ("a problem-solving approach that is human centered, possibility driven, option focused and iterative"); then, the majority of the book which contains ten stories of its application; and a third part which offers insights for adopting design thinking in the reader's organization.

The authors note that we are seeing the democratization of innovation from trained experts to everyone and argue that their case study participants "used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders." One example involves "turning debate into dialogue" at the FDA. Another describes the "power of local thinking" at the Community Transportation Association of America in order to better meet needs of low-income workers. The tone of this book is rather academic, but the message is powerful: "have a passion for exploration and learning and the courage to try" while focusing together on key questions like What is? What if? What wows? and What works?