The Startup Way by Eric Ries gets across the message of 'MVP' - Minimum Viable Product which is the fastest way to know how well your product works well for the intended customer.
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Already a fan of Eric Ries from his earlier work, I eagerly picked up this book. In this book he discusses how companies, irrespective of their size, and he uses his work with General Electic as a potent example, can use the startup way when thinking about product development, flexibility in thinking and the willingness to seek alternative solutions to the tested and tried formula that has worked for many years or is ingrained in the thinking of the company.
It is a potent reminder of why we shouldn't allow ourselves to become slaves to habit and open our eyes to new processes. I thoroughly enjoyed this book and it inspired me to changes in how we work inside our company.

THE STARTUP WAY is by Eric Ries, an entrepreneur, author of the New York Times bestseller The Lean Startup, and consultant to a range of businesses, including GE. This longer, 400 page text emphasizes the importance of an entrepreneurial mindset and ways that the modern company can transform itself to embrace entrepreneurial thought and actions. After providing some historical perspective, Ries outlines "a management system for innovations at scale." More information and excerpts are available at his website.