This was actually surprisingly good. I love their economic twist on the challenge of weight loss and I love that they had their own personal challenges to share. Definitely, not your typical diet book. No calorie counting or pushing of exercise. Just good old less calories in and creating new habits and perspectives regarding food. But they are definitely economists so much of their language and references display this. However, I didn't feel lost or as if the language was over my head. In fact, it was quite refreshing. I've already started incorporating a few of their principles into my diet. After trying so many different ones, I don't have anything to lose.