this book is a great one to get accessible information about exactly what the title promises - Digital branding.
Of course the book cant go into every subject too deeply but it does a good job in making sure the reader understands how all elements should work together for the best results. And with that basic knowledge this book provides it makes starting or knowing what will need further research certainly easier.

Worth a look if you want to know more about Digital branding!

Really informative. Great ideas and ways to link information. There are many links to the author’s website, which then lead you to a general area where’s it is difficult to find what you’re looking for. I read the book on a kindle and many of the graphs didn’t translate well. Great information, I would recommend it for many new ideas.

Rowles lays down a convincing argument for the changing nature of digital marketing and gives examples to support each point. This information would be very useful for a marketing professional or entrepreneur looking to use a marketing consultant. The business lingo is explained but then used so often that a laymen might get lost.