Full of orhodox thinking and great suggestions, this book by two Christian marketing professionals gets to the heart of how we might make Christianity more relevant today.

After citing some very depressing statistics and showing how Christianity's efforts to influence society have achieved little, they look at how Christianity spread in Apostolic times largely through the works and personal efforts of the early Christians that were so different from what was expected in society.

They see that today we can put that in practice too. First by reforming our lives by accept their S7 traits that have a strong historical base. But also by looking at the things we can do both large and small to help others and to improve the lot of others.

It's an excellent book!