The world is rapidly changing and no less so in Marketing than anywhere else. Barry Leventhal has produced a comprehensive guide for both the beginner and the seasoned professional who is now facing significant changes to his/her methods of working.
The book has a very practical approach to the challenges and demonstrates the importance of data and how predictive analytics may assist the marketer to achieve their goals.This should be a must read to any business that wants to maintain a competitive advantage.
Thanks to Netgalley and the publisher for providing me with a copy of this book in exchange for an honest review.