This book offers nice ideas for digital marketing, sometimes i think not necessarily actually doable for a small scale brand or business but overall defiantly informative and readable

A great book for knowing the difference between marketing techniques as they apply to contemporary marketing. There really is a fine line between the concept and the application. Here Shama Hyder shows you what works and what does not, in general and specific terms, referencing marketing concepts the reader would be familiar with.

I had to knock off one star because of the over the top language she indulges in. She is smart and the analysis is cogent to the work people in marketing do.

I highly recommend this book for anyone in marketing today.