very helpful book if you are trying to figure or learn about what makes one brand or company successful and another go under. it really shows with examples what makes a customer connect and want to be part of a brand and with that helps the reader figure out how to apply that same strategy to their own needs!

A great book, full of useful information and inspiration, I especially loved the case studies, loved it!

Good information in this book. Using in my work place while reading.

This book offered great insight into what makes a business successful, especially in marketing. There were a lot of great examples of what has worked and why. I enjoyed this read. I was so inspired while listening to this audiobook that I had to pull over and takes notes. I highly recommend this to anyone in business, big or small, new or old. This is a quick read that contains some very valuable information!

This is a fascinating book. I enjoyed the case studies which clearly illustrated each of the main points presented. The book not only offers achievable ideas for making your business stand out but also explanations of how and why they work.
While this book focuses on commodity brands the principles can be applied to any business venture.
I accepted a copy of this book via Netgalley to review.

If you are looking to create a product or you are into branding, then this is the kind of book I'd recommend as a read.
The author provides insight into what makes brands tick and concise case studies on various companies and start-ups. I received an advanced digital copy of the book in exchange for a honest review courtesy of NetGalley, and I ended up being inspired to try and launch a product.