The premise of the book is great and the author really delivers. Great read. Highly recommended. .

Digital darwinism isn’t about being the strongest or wealthiest business. It’s about being agile and capable of quickly adapting to the changing global marketplace. Companies can stay ahead of the pack by putting innovation and a willingness to change at the core of their business plan. They can also concentrate on looking beyond accepted parameters toward new ways of doing things and helping people to live in the digital era in a more seamless way.

Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm.

Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising.

His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation. Here's a few of my favorite quotes from the book.

"Our big problem in life isn't scarcity, its abundance."

"Youth today don't have a concept off offline! We now have the notion of ambient connectivity."

"I'm not sure when data got big. ...Big-data is really about profound decision-making. ...Literally, that's all its for. ...Forget big data. When you have intimate data, little else seems important."

On the current ineptitude of targeted advertising...
"There's no time in my life when I am less likely to buy some white trousers, a toaster or a flight to LA than after I've just bought these items, yet that's precisely the time I see ads for these products or services."

"A.I. is more a like root canal than a polish. It's painful, but it's what is needed. We worry about computers becoming self-aware, but my printer typically isn't aware of my laptop."

Definitely Prolific Wisdom! Loved it.