As with all wisdom, the main lessons in Simon Sinek's book are all common sense. The author does a great job of reminding us of their importance with entertaining stories and inspiring pep talks. This is a must read, not just for entrepreneurs but anyone who would like to make a positive impact at scale. I wish I'd come across it much earlier!

The idea of starting with Why seems obvious to some but too farfetched for many. Many organizations are focusing on the What (metrics such as EPS, gross profit margin, etc.) and also on the How (process steps, policies, regulations). There is nothing wrong with these two. However neglecting to think about the Why or purpose makes these organizations vulnerable to failures or extinction.

This book by Simon Sinek explains the concept of the Golden Circle, the middle of which is the Why. This is the centerpiece. This is followed by an outer layer called How. The outermost layer is the What. Knowing this framework will help leaders of any team, organizations, or even ourselves as individuals make sense of our purpose and how this will guide our actions in everyday life.

Simon explained the concept thoroughly. He provided numerous examples to reinforce his points. His stories are memorable; these can be used by speakers in their own talks.

I really enjoyed this book and it gave me good reflection points on entrepreneurial thinking. This book is for anyone who is looking to start a business but also for people who don't have a purpose in life and are wondering why purpose is important.

Simon Sinek is a celebrity non-fiction author by this point, so I was thrilled to pick up this book. "Start With Why" is a highly inspiring entrepreneurship guide which discusses the difference between a failing and a succeeding businesses. And since I didn't know that concept before from Sinek's Ted Talk or elsewhere, it turned out to be a life-changing one for me.

This book lays out the concept of the "What" and the "Why" in business. Using the example of an English teacher trying to convince the student to read a classic novel, the "What" would be that they simply have to read it, while the "Why"... is always missing. In fact, if a student asks "Why," the teacher probably gets angry - "what do you mean why you should read a classic?" But that's the thing. Great leaders inspire action by starting with the "Why" in order to truly get to their target audience instead of preaching endlessly.

The concepts in "Start With Why" are absolutely essential to anyone trying to better their life, both personal and at work. However, I did find that it was written in a very repetitive way which is slightly off-putting. Good authors understand that quality goes over quantity, and I believe that Sinek has yet to learn that, at least he did at the time of his first book. Nonetheless, I'm really glad I picked it up and will be looking forward to this author's newer publications.

*Thank you to the Publisher for a free copy of this book in exchange for an honest review.

I think this is a good book to read with a team at work. I found that Sinek made some interesting points (I found the section about the limbic brain very insightful), but it did get to a point where it felt a bit repetitive.