This is a great book if you’re new to the field or building your own business. The author does a good job breaking down all of the relevant topics and explaining how they work. If you’re looking for more advanced advice, then this isn’t your book. But if you’re building your own business and want to get it going on a strong foundation, I definitely suggest picking this up.

This is a really good book for anyone looking to learn more about digital marketing. A great book for beginners, I am only marking it down a couple stars because it did not provide me with too much more information than I already knew.

The Digital Marketing Handbook is another NetGalley offering I jumped on immediately, as I’m eager to learn from legendary copywriting pioneer and marketing expert Robert W. Bly. This step-by-step guide is a fabulous choice for marketers of all stripes — from the Fortune 1000 exec to small business owners and solopreneurs— for learning how to create profit-producing websites.

You’ll learn to:
-Integrate digital and traditional marketing
-Maximize open rates, click-through rates, conversions, and sales
-Avoid common internet marketing mistakes that lead to failure
-Build a robust opt-in email list
-Master traffic-generators such as Google AdWords, Facebook Advertising, and more
-Drive quality leads to online and offline storefronts
-Produce brand awareness and generate leads through social media platforms such as Snapchat, Instagram, Periscope, and Pinterest
-Bring in leads through well-designed hub sites, landing pages, and "squeeze pages"

Bly also shares tested direct response methods that can increase online revenues by up to 200 percent, and includes an extensive resource section to boost your website’s success. Highly recommended!

Pub Date 27 Apr 2018

Thanks to Entrepreneur Media Inc. and NetGalley for the review copy. Opinions are fully mine.

#TheDigitalMarketingHandbook #NetGalley

In The Digital Marketing Handbook, author Robert W. Bly provides a handy reference to would-be digital marketers.  Despite its low page count, it managed to cover topics that span online business models, website monetization, customer journey funnels, online and offline marketing, social media, and more.
This book is well-suited for solopreneurs and small businesses who want to maximize their investment in a web site, evolving it from a mere web presence to a potential lead generation and relationship building tool.
Topic discussions do seem hurried and not as in-depth as I would want but these lapses can be addressed by additional reading and some free online courses.
I would recommend this book to working professionals seeking an introduction to digital marketing and to marketing students who want to have a handy resource on digital marketing.

3.5 stars

A good basic starting out point for anyone who dreams of pursuing online marketing or entrepreneurship. A good review for those who have studied various other resources.

The author knows his stuff and has walked the path.
As this is an ever changing field, having an author who uses it daily is a valuable resource.

This book is mainly about step-by-step marketing information products via email. This is definitely one awesome book! The author does a great job explaining exactly what you need to be successful with digital marketing.

I read this book for two reasons: to write my opinion of it and to learn from it for my day job. I am a fan of Bly's other books on marketing. His ideas are on point (and useful to put in practice) without being boastful or without substance (as I have seen in other books about digital marketing). I'm going to recommend The Digital Marketing Handbook to all of my coworkers - I truly believe anyone can learn something useful about marketing even if he is a newbie or an expert.

Full of astonishing facts and motivational mantras. This detailed, in a clear and precise way, how to replicate the success that others have achieved in this realm. I took much away from this and can imagine any individual with an interest in business, on any scale, will do so also.

As a teacher, I appreciate books like this, since these are the skills that my students will need for their future careers. Reading this type of book may help them decide on what career they would like, as well.