I highly recommend this book to those looking to see how many companies around the world transform in this digital age. The book is full of wonderful insights about the problems these companies encounter and the steps they took in response to the demands to stay relevant today.


I would simply say that this book is a must read by executives.

As a reader of business press there were some ideas already said but the author's experience put a more practical spin on them. This should be on the desk or kindles of all entrepreneurs that want to create a successful digital strategy.

A very good and helpful book that help to understand how successful design strategies worked and help you to understand how they could be applied.
Highly recommended.
Many thanks to Harvard Business Review Press and Netgalley for this ARC

A good overall approach. As someone who has tipped my toe in this water, there were some things I knew and other tips and suggestions I did not. Good for someone who wants to learn