It was very interesting to read about Kocienda’s time at Apple and his cultural impact his designs have had. Apple is responsible for bringing attention to design in product and it was great to put a name to one of the people responsible for it. Great writing, even greater story.

**Review will be published to blog in month-in-review blog post on 01 Nov 2018 at 10:00AM EST**

I took a UX class during my last semester of college, and in class, when giving examples of what was “good,” my professor would often reference Airbnb, Google, or Apple. However you feel about Apple, there’s no doubt that they have made some revolutionary products. As someone who’s interested in design and tech, I found this book very interesting. Though I have a technical background, I think this book is actually geared more toward non-technical people, as Kocienda makes an effort to use plain English, elaborating with accessible metaphors when necessary. In this book, Kocienda talks about his involvement in major projects such as Safari and the iPhone keyboard, but this book extended beyond even that, teaching valuable lessons that you can apply to life and other challenges beyond tech.