I got a digital copy of this book via NetGalley. I enjoyed reading this book and found some of the stories and insights interesting. The author talks about all aspects of becoming an Ultimate sales pro.

He touches all aspects of sales — from managing self, prospecting, responding to RFP’s, handling objections, managing difficult conversations, adding value to every conversations, showing & selling value, treating customers as peers and closing the sales. He also talks about how to manage selling within the company and rallying the support ecosystem when needed. Also about hiring a coach and pushing the boundaries.

While his perspective is interesting & stories compelling, the book still lacks something. I think it is lack of new insights in the sales process. While I learnt a lot of good things that an ultimate sales pro would do, nothing surprises me.. which in a way is both good and bad for the book.

If you are in sales and really like to revisit all that is needed to make a successful sales executive, pls do read the book. You will find some interesting things that you can do in your practice..

The author is a successful salesperson and sales trainer who has detailed the paths to success in sales.  His focus is on efficiency and why you do things this way. He makes a good argument that salespeople need a coach through their career, someone whom your company is unlikely to provide.  He also does a reasonable job wrto to laying out how your career is likely to progress.  I took many notes as his material rings very true. Pretty decent book and takes up about a 3 hour plane ride.

I have been in direct sales for nearly a decade now and I thought this book might be helpful with taking my business to the next level. While there are some great ideas in here, most of them would be better utilized by someone who works in corporate sales and not someone like me who runs a small independent direct sales business. I did feel like I got a few good tips out of the book though!