Kane knows his social media.
This book offers plenty of practical advice for people with all types of budgets.
If you want to build 1 million followers in less than a year, then you'll need a budget of $10-100k, depending on whether you're satisfied that most of them are coming from low-income countries.

If you don't have $10k, then you can still build followers organically.
He goes over each of the most popular social media sites.
It's hard, which is why few have 1 million followers!

I was expecting this book to be more helpful to those that are beginners and looking to brand themselves as well as businesses. I read a few chapters and skimmed a bit further and this book is not for me. As I don't have a business or money to follow through.I am not going to review this book.

In Brendan Kane's - One Million Followers - there are many actionable thigns that you can do to increase the followers on Facebook. Especially with specific details like what time of the day to start an advertisement . Kane is passionate about helping his audience and readers.

There is a focus on Facebook, but in the end, does have chapters on other social media. Has the process of building a brand.

Looking to build a massive social following in just a short period of time? I'm sure we'd all like to. That's what Brendan Kane offers to show you how to do in his new book, One Million Followers: How I Built A Massive Social Following In 30 Days, but he does it in the completely wrong way.

One Million Followers

There's a right and wrong way to build a social following. While the wrong way may allow you to build that following quickly, what you'll end up with is pure garbage that wasn't worth the effort. Sadly, that's the route presented in One Million Followers: How I Built A Massive Social Following In 30 Days.

Kane outlines how he went about building more than 1 million followers on Facebook with ease. It basically breaks down to two tactics.

First, he posted a bunch of worthless happiness quotes photos. You know, the type your aunt and her friends absolutely love to share. While that may work for getting some to engage, it's not the type of thing that'll work for the vast majority of businesses. If you're looking for meaningless engagements, they may be an option but they aren't relevant for most of us.

The second tactic to his growth is through paid page Likes. This can definitely bring about relevant followers but once again he goes about it in a way that will be of little value for most businesses. The author targets those in India, Brazil, and other emerging markets where the cost per acquisition is just a couple cents. For a couple thousand dollars, anyone can buy a million followers in those markets.

The problem is that most businesses aren't looking to target people in emerging markets. People in Brazil and India aren't their potential customers, so having a following built entirely of people from these countries would be completely worthless to them. There's a reason the cost-per-acquisition is higher for followers in the US, Canada, and Europe. It's because those are the markets most businesses highly desire followers from.

Can the tactics suggested be used to build one million followers with ease? Certainly. Can they be used to build high-quality, engaged, and relevant followings for most businesses? Not a chance.

It's Not Your System

Throughout much of the book, the author frequently refers to how you can "use his system". What system is this that he claims to have developed all by himself? It's what the rest of us know as A/B Testing.

That's right, it would seem he believes that art of testing two or more variables in marketing copy is something that he created. Forget the fact that A/B testing has existed before digital marketing did, or even the author himself.

Irrelevant Interviews

The book features a number of interviews but they often seem irrelevant. Off-topic and missing the meat, these interviews fail to add much in the way of actionable insight for anyone looking to engage their audiences and grow them.

Either the author failed to make the intention of the interviews clear or failed to keep them on-topic to remain relevant to the purpose of his publication.

Ignored Opportunities

In addition to bad advice for building a quality social media following, One Million Followers ignores many opportunities. Brendan Kane writes off many other social networks as not worthy of investment.

As countless businesses have shown by their continued investment in social networks like Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and others, it's clear that they find numerous other networks to be viable spaces to play. It would seem that Kane's method of building low-quality social followings with little investment may not work as well on other sites, so he simply pans them as irrelevant.

While he may not deem these social sites worth investment, you certainly should (the companies he's worked with certainly continue to invest in those networks too). Again it would seem clear that you shouldn't do as he says.

Ignorant Advice

There are many ways to approach growing a social media following. But there are also right and wrong ways of doing so. The advice filling the pages of One Million Followers is a recipe for failure. While it can certainly allow you to grow your following fast, it will result in a following filled with irrelevant and un-engaged followers, worthless for your uses.

As someone who has helped brands, such as one of the largest tech companies in the world, build million plus follower social channels, I can't stress enough that the tactics for growth suggested in this book are filled with flaws. If you're going to invest in growing your following, please do so through proper means. It may require a larger investment but the return will be far and away better. You get back what you put in.

With the countless books out there about how to increase your social media presence, this book actually gives you clear steps how to do so. Brendan’s insight is invaluable and he breaks everything down into easy to understand steps and procedures. I enjoyed reading this book and learned a lot.

Honest and in-depth advice for reaching your full potential. This advice is presented in easy to follow language that can be broken up and applied in pieces at a time.

This is a nice book for starters on social media. It systematically covers all relevant platforms except twitter and provides wisdom in simplified language. Summary at end of chapters will do for impatient readers.
It uses success stories of social media and tells free as well as paid strategies. Insight into developing nations and Facebook are good but Instagram and YouTube are average writes. At end wisdom which we find in multiple texts, is shared ( Follow your dreams).
Don't get confused by the title, It's not a magic book. Itself says 50 k followers on Instagram per month. But there are a lot of things which are insightful and still simply said.

Nothing I haven't known before this book.As an Instagram user who uses it to market, the tricks and tips are cut and dry.

One Million followers, How I Built a Massive Social Following in 30 Days, Brendan Kane.

Review from Jeannie Zelos book reviews

Genre: Business and Investing,  Nonfiction (Adult)

Like many of the (cough) slightly older generation I'm not altogether au fait with how the internet works. I use social media, blog about art and books, but actual publicity? Nope, my growth is just something that happens, I've little idea on how to influence it, so the title of this book intrigued me. 30 days – I could do that...couldn't I?

Well, the answer is no. I could if pushed spend 30 days promoting my site but without substantial financial input that wouldn't get me too far. Its not really clear from the title but this book is aimed at growing followers by spending money. Admittedly there's lots of info on how best to do that, where to place it for maximum use, but I suspect most folk like me just don't have a spare few thousand lying around to use on promotion.

I was expecting advice on how to make sites more relevant, how to make them attractive to visitors, pull then in that way and thus followers would be ones to stick around, but most of this appears to be about Getting the followers, not keeping them. A kind of Blunderbuss effect, throw a site in front of millions of folk and hope some click Follow. TBH one million people who don't read books or are not interested in art, wouldn't help me even if I spend money I haven't got on getting them.

Its interesting reading in parts, bogged down in others, and I found myself skipping fairly huge chunks of it. It didn't really tell me much I didn't already know, and wasn't really relevant to me as a small blogger.
If you've a biggish company with a promotional budget, I suspect you'll find lots of helpful information here, but my little blogs don't really compare to the sites of Taylor Swift, Rhianna, MTV et al, and without substantial inputs of money most folk aren't going to achieve anything like one million followers.


Stars: Three, some parts were interesting to read but most just not relevant to the average small site owner.

ARC supplied by Netgalley and Publishers

Thank you BenBella Books for the ARC, and the opportunity to discover the two people I want to meet and eventually convince them to speak at an event at the library. Those people are Rachel Hollis (Girl Wash Your Face) and Brendan Kane. Every story and piece of advice he gave throughout the book was motivating and inspiring and I can just picture attending a speaker series with him being so enthusiastic and motivational that I will start applying some of his techniques to our website and my blog. A lot of members of our community are followers of Brendan and they will definitely appreciate this book.

Thank you NetGalley and BenBella Books for the ARC in exchange for an honest review. I can't wait to add this book to our Non-Fiction collection at our library. That is why we are honored to give this book 5 stars!

I really wanted to like this book, but found myself becoming uninterested. I know most of the things found in this book, but I did learn a bit as well. I think this would be good for those who are new to using the internet to build a brand or idea.

I would like to thank Netgalley and the Publisher for providing me with a copy of this book for free. This is my honest and unbiased opinion of it.

This book might be good for someone who knows nothing about the web, nothing about building a following. I learned a few tricks but not enough to recommend to someone else...

This book was written really well, and is very cut and dry which is what you want to get the most information out of it. It focuses mostly on facebook (although still touches on snapchat, instagram, and linkedin) which is a platform I choose not to use for my blog advertisements. A lot of the tips shared were things I already knew. The real key is the time it takes to put into it and to get there. This book is useful for someone new to the social media world with their business and just starting out.