Started reading a published copy of this book. It was great and full of insights about branding. Readers of this book will benefit from its contents.

A great book for beginners, this goes right back to basics and includes some great inspiring examples.

The title gives basic instruction on brand storytelling. A good beginning book for someone new to brand storytelling.

This book walks you through how you can develop your own brand and then use that brand to make sure that your customers know who you are so they can be satisfied.
I requested this book from NetGalley because, even though I don't have a company, I feel like building my personal brand will help me in my day-to-day. And this book really delivered.

Four Stars
This book came out November 2
ARC kindly provided by NetGalley; Opinions are my own

Filled with countless examples of great brand storytelling featuring brands familiar to everyone, the Laws of Brand Storytelling helps any business tell their story in the most efficient and effective way.

The twenty-nine Laws of Brand Storytelling are grouped into six categories: Protagonist, Strategy, Discovery, Story-making, Channel, and Engagement. The largest category, Story-making, is filled with excellent ideas on how to tell a great brand story. A few examples of the Story-making Laws are consistency, simplicity, language, diversification, urgency, and optimization. Optimization focuses on how to target your marketing to find your perfect audience. The best advice from the Laws of Brand Storytelling is to focus on what your company and its employees hope to accomplish for the world rather than just on the product or service that you are selling.

With the speed of change in technology and social media increasing daily, all companies must reassess how they are connecting with their customers. No longer will a few Super Bowl ads with cute frogs make your company a household name or double your sales. Now, your brand’s audience must be found across a multitude of platforms: Reddit, Twitter, Facebook, YouTube, Instagram, Pinterest, Google ads, streaming channels, traditional television channels, websites, etc. How can you engage an audience continually moving on to the next shiny object?  This book uses many examples of ways real companies both find and keep their customers. The Laws of Brand Storytelling is an invaluable tool to build your brand and also your business’ profit. 4 stars!

Thanks to the publisher, McGraw-Hill Education, and NetGalley for an advance copy in exchange for my honest review.