If courage is the accelerator , then risk is the brake pedal - this is a great metaphor and this is what the book is about. It is full of business examples and experiences shared. I think the book is a very good motivation for anyone from a corporate environment to a start up world. Indeed it is important to have more courage to build your own business, to establish and grow a brand or to recover an existing and running business from a down time. I like this quote: " Courage is for your direct manager who may be suffering from symptoms of indecisiveness. " You are your own manager and internal courage is your personal coach, mentor, motivator and manager. I would recommend this book for anyone looking for motivation to get back on track or to start own journey in the world of business.