This was a weird story about a man who seeks retribution so he summons up a demon, not expecting it to work. But, it does! This story recounts the days just before and after the demon is summoned and how it changes one's life and encourages the darkness to infiltrate.

This one was pretty good. It could have been way darker though. I can not believe how much this author got into this little story of less than 200 pages. This one reminded me of a young adult story that had demons in the real world and it was pretty good as well. This one for those who are looking for a new paranormal story might want to check it out. The story/world could have used more detail but enough was given so it wasn't bogged down. I will think I will check out book two.

I got an ARC of this book from the publisher via Netgalley in exchange for an honest review.

I really enjoyed this book and it blew my mind that the author is only 18! Great story about a man who summons a demon as a practical joke and all hell breaks lose.... literally. It’s a story about love, loss, infatuation, demons, spells, and a precious balance that is threatened between realms. I couldn’t help but love George. He’s cute, naive, funny, and just your typical good guy. Don’t even get me started about Jack.
This is the start of a series and I absolutely can’t wait for the second instalment. Please hurry!

I enjoyed this a lot more then I thought I would, it was well written and I enjoyed the characters

Thanks to Netgalley and the publisher

How We Sell Our Souls is a fun and quirky read - more dark humor than darkness. The pacing is a bit off and it felt very much like it was written by a novice writer. But the story had a heart and a soul that was very appealing. George and his friends felt like every friend one has at their age and as a result, the characters connect with the reader immediately.

Story: George and his friends stumble out of their sleepy Rhode Island bar late at night, happily drunk after a night of partying to celebrate George's birthday. George is in his late 20s, not sure what he wants to do with his life, but he knows he has the best friends ever. When one has to take care of biological needs, they find a quaint bookstore oddly open for business at that late hour of the night. George finds some curious paperwork in a side room and sees a chart for 'summoning a demon.' It seems so silly that he grabs it and then, on a dare, tries the instructions on the chart. Cue the appearance of demon Jake - a warrior in spirit who spends his time doing paperwork for the demon world. George falls for Jake hard, Jake finds George a curiosity, and multiple summonings ensue. But each summoning has a price and George is enjoying Jake's company far too much to really delve deeper into the darkness that is starting to surround him.

The story is about George winning over Jake while not really asking the price of the summonings. It means a lot of fun days where Jake's grumpiness is completely ignored by George's playful earnestness. They go to amusement parks, dinners in special places, and just get to know each other better. Jake is recalcitrant and doesn't really like humans but is drawn to George's 'devil may care' attitude. Meanwhile, we have side characters introduced who get involved with George due to his frequent summonings and soon George's friends are involved with the supernatural without them understanding why.

The story moves briskly and its affably told story is a nice contrast to the events of the ending. I did not see that ending coming, which is a testament that the story is uniquely different from what I am used to reading. Those expecting horror will be disappointed; this is a quirky piece with sly humor and mostly about the developing relationship between George and Jake. But I greatly enjoyed the pathos here and our everyman characters. I would definitely read another book in the series (which looks likely). Reviewed from an advance reader copy provided by the publisher.

I liked how quickly the story got going and although George's enthusiasm and easy going attitude were a bit bewildering to start with, it was entertaining, especially his interactions with Jack. It was a sweet fun little bubble. The bookstore guy needs to keep a better eye on his stuff. Kinda hoping it didn't end.

I laughed out loud many times while reading this, and had a smile on my face for almost the entirety of the first 75% of the book. George is undeniably an idiot, but he's a lovable idiot. Like a big stupid dog. He was entirely too easy to relate to. The pacing was great, for the first 80% at least. I found the last part to be a bit fast and confusing, but not enough so to ruin my enjoyment of the first part. I was left torn between a fervent need for a sequel and utter confusion as to what particular parts of this book (besides the obvious) would be in the sequel. As much as it wouldn't make sense, I want more George!

I received an arc from Netgalley in exchange for an honest review.

I have to admit I really enjoyed this story. It was definitely not what I thought it was going to be be when I started. I laughed out loud numerous times.

I found George to be an idiot but also delightful. He reminded me of Andy from Parks and Rec. Like you're so dumb but I love you. Why do you never question loving a demon or even conjuring one numerous times? Ever? Sawyer reminded me of a more evil Louis Litt from Suits. I loved Jack he was snarky and mad and I loved his development throughout the whole book. I also enjoyed the Captain America reference.

My only issues with the book was that about 75% in things went nuts. I liked the transition to horror and I get that this is probably a set up for another book, but it was jarring. I also didn't feel like George wasn't sad enough about almost his entire friend group dying. I wanted Jack and George to have their moment...but I felt like he should be sadder? Also OMG at the end I hope the author creates a sequel so she can fix that.

Overall I enjoyed it and I would definitely read a sequel.

How We Sell Our Souls, part of the publisher's gallant attempt to provide diverse fiction, is certainly an original take on male-male relationships. The characters and plot are intriguing as is the developing relationship between George and Jack. Using the paranormal, in this case, a demon, as a twist in the tale is an inspired move which kept me turning the pages. George is likeable from the get-go whereas it takes a little time to warm to Jack and their sense of humour had me laughing out loud a couple of times.

From what I can gather this is the first book in the In the Darkness series, so I look forward to returning to Emilie Macadamo's special world. The pace is perfect and it's a well-written novel which is easy to follow and compelling. Jack is a character who starts off being cold and distant and through time gradually becomes warmer and friendlier. Reader excretion is advised as there are a variety of mature themes throughout the story including some graphic and gory scenes and the death a secondary character. All in all, this is an enjoyable read with plenty of intrigue whilst also exploring important issues of identity, love and friendship.

Many thanks to NineStar Press for an ARC.

How We Sell Our Souls was an entertaining read. I loved the character of George; he came across really well. And I also enjoyed his interactions with Jack. The pacing worked well, too, and I appreciated the gradual shift from fun to horror. The only thing that didn't work for me was the inclusion of a new character in the final two pages. Clearly this is setting up for the next book in what will be, I assume, a series with changing characters. However, the sudden new presence, bearing no relation to what had gone before, was jarring and would, I feel, have been better left out. But that's a minor grip as in all other respects this was an enjoyable read.

This is more of a 2.5 rounded up. It wasn't a bad book, it just wasn't necessarily what I was looking for. I thought it would be a much darker book, especially with the content warnings at the beginning, but for the most part it was really cutesy and I'm not sure why there was an explicit content warning because there was only one fade-to-black scene towards the end that was definitely pretty disappointing. If you're just looking for a short read about a guy who accidentally befriends a demon then this is fine, but if you're looking for something with a bit more substance I would probably skip this. It did take a darker turn in the very last few pages so maybe the next book will be better, but I don't think I'll be reading any more.

This was a fun read but it didn't hook me enough to fully enjoy it. Everything felt a little rushed. Aside from that, this was a fun, tropey read that made me chuckle more than I'd like to admit.

This trope is always fun to read, and How We Sell Our Souls is no exception. (Well, apart from the last few pages that were a bit darker.) It's a quick and light read, with a few cheesy moments and an abrupt ending, but entertaining nevertheless! I'm curious to see whether George's story is concluded or not.

This was an incredible book!!! At first it was hard for me to get into the POV (third-person, present tense) but once i invested in it, I was fully immersed.

There were also instances in which the POV dove into minor characters, which I found unnecessary and distracting. However, the protagonist and his lover were compelling characters, full of life and amazing dialogue. I would highly recommend their love story.

My main concern is with the ending. I can't share because it would be a major spoiler, but I wasn't a fan of how this story concluded. It didn't match the tone the rest of the story set up.

However, overall this is one of my favorite Netgalley reads!

This was grace better than I expected! George is totaly innocent and complete naive about what he’s doing when he contracts a demon, Jack. Jack is awesome, I loved his personality and he totally grows on you. I loved George and Jack, they are totaly meant for eachother, and I do believe they will be together in the end. I hated the way it eneded, but you knew it wasn’t going to be all roses and hearts and I’m going to be holding out for a sequel that will be awesome! This was refreshing and not your usual demon story.

I really liked this book. Really really. I wouldn't even classify this as a romance really, more like a supernatural horror story with romance thrown in on the side. George's friends were grounded and realistic, and everything you could wish for in a group of friends. The dialogue was well written, the date at the fair was both spooky and adorable, and I really felt sympathy for George instead of thinking he was an idiot for messing with the occult on a lark. Some of the mythology should have been better explained though, as I think Hell is getting ripped off by George. The price for a contract is your soul, but George makes multiple deals that are shown to be binding on Jack. Is Jack bonded to him like a servant now, or is George racking up supernatural debt with only one soul as collateral? Also how much time does George have left? His natural life? Is he borrowing against years for some of these deals?
I liked that the author wasn't afraid to kill off characters. Things aren't as intense without some proof that evil can win. I also wish this was so much longer. I was really getting into the world and the characters, and was disappointed that the end came too quickly. The next book seems to be with different characters like an anthology set in the same world, and while it will probably be just as good, I will deeply miss George and Jack. Please have them pop again if the characters are going to change!
There is very limited descriptions of sex. George does go into detail about how he finds Jack attractive, but the one sex scene is fade to black and written so strangely I had to reread the sentence a few times to understand what had happened. I was even debating if it was sex that had been skipped or just some kissing, but George is described as naked later, so I guess it was sex.
This story stuck with me days after reading it, and was enjoyable as a great supernatural adventure. It wasn't too mushy, the characters were likeable, and the supernatural felt threatening instead of overdone. Excellent read!

This book gets ALL OF THE STARS!!

I Loved this. Like, capital L LOVED. Everyone should read it because it is amazing and i am dyingg!
Haven’t had this intense of a reaction to a book since I read Empire of Storms (to be fair I haven’t yet gotten around to Kingdom of Ash, but that’s irrelevant)

I tried to keep up with count of smiles and squeals, which later turned into some more serious tallies:
Smiles - I honestly have no clue, this was just really cute and funny for like, most of the first 70%
Squeals at adorableness - at least 10
Scream count - 13
Time spent smothering myself with a pillow - 15 minutes
Tears - too many to count

Notes taken while reading
- i love it
- fucking love this
- George and Jack are adorable, and they’re not even together yet
- He’s so not going to stop seeing Jack
- Nooo, not Lucy!!
- This is getting so intense
- “he never told adam his name” - who and/or what is adam?
- the brosquad is goals
- NOOOOO!!! Ohmigod, tell me this isn’t happening!! NOT ALEX!!
- nononononononononononononono
- nope
- nopity-nope-nope
- i can’t do this
- alex and matt can’t BOTH die
- fuck this shit
- i am literally crying rn
- tell me at least josh will survive
- pleeeaase i am begging you let george keep one of his friends
- jack, where are you???
- holy fucking shit i can't do this fucking fuckity fuck no i am screaming what the fuck stop this nooooo
- WELL FUCKING FINALLY JACK IT TOOK YOU LONG ENOUGH TO SHOW UP!
- i forgot that matt was engaged. how the fuck did i forget that??
- What are you up to, Josh?
- Ohmigod, the confession is coming! <3
- Yaaaasssss!!!! <3<3<3
- Ohmigod no
- did josh try to resurrect matt? is matt a vengeful ghost now? what is happeninggg??
- NO! FUCK NO! THIS IS NOT COOL!!
- WHY IS EVERYONE DEAD?????
- hooooly fuuuckkk he did not just ORDER him to take his soul?? ffffuuuckkkk
- *screamingandcryingandsmotheringmyselfwithapillowinanattempttoescapethisemotionaltrauma*
- Wait… who the fuck is Beck?
- ohmigod i need the next book. like, yesterday!!

I very much enjoyed this story. It felt like one episode of my favourite series Supernatural.

George Soto is a good guy, a normal guy, there is nothing extraordinary about him. But than he summons a demon as a dare. He thinks there are no such things as demons so what’s to lose? But than the unthinkable happens because demons are real. And one appears in his living room. Jack. Funny name for a demon, really. But I’ve grown quite fond of him, of both of them.
I laughed so hard during their conversations. Showing a demon around, familiarizing him with the human world, that’s hilarious.
And than I cried too. Because you just know that there is no way this could end well.
The plot wasn’t complicated, it way easy to follow and kept me interested the whole time. It’s rare to find a book in which there is no boring part and How to sell our souls is one of them.

Thank you NetGalley and NineStar Press for this ARC.