Very interesting book filled with information about producing, marketing and selling/buying products.
I found it a bit too heavily focused on pure USA based, produced and even sometimes sold products but if you are in the USA and are looking for some information about what makes a product defiantly worth a look.

Just finished reading and want to share my thoughts straight away. The book is very handy for entrepreneurs: you can be just starting or already several years in businesses. I believe AMEs can find some interesting facts too. What I liked most are real case examples. For every chapter three examples connected to the contents of the chapter minimum. This proves very good understand application of the information from the chapter. I liked the book structure and that is covers all the aspects of starting a business. The book is easy to ready and is supported by lots of facts and evidences, it tells a lot of stories from which reader learns. I recommend for anyone who is in business or planning to start his own company.

You will learn a lot of about interesting products and how they came into being. The processes needed for tht success - IP protection, funding, accelerators and so on. if you are intrested in any part of making a successful company, there are many stories to be inspired from.