We see it more and more often: large companies - behemoth enterprises - are crumbling to the ground in light of declining revenues and business growth.

In this book, Joseph Jaffe outlines the four key pillars that will transform ailing companies from ailing to thriving, from obsolescence to relevance.

The author has a unique conversational style. I was torn on this book though. It seems to ramble a bit and doesn’t go into great depth when an argument is presented. However, the author’s style is very engaging and his views are very though-provoking. Bottom line, if you like an engaging, thought-provoking and fast nonfiction read, this is a good book for you. If you prefer more analysis behind assertions this may not be the book for you. 3.5 stars.

Amazing book! I wish heads of corporations and their boards get it as Christmas must read gift! The power of the content is in this quote "Learn from the past, live in the present, and plan for the future. Unfortunately, too many companies are living in the past, ignoring the present, and , in doing so, are almost certain to be denied a future. " The future is not the past and doing the same things over and over again just because they worked ten year ago won't help. Stop and think: what is the average age of people in leadership of your company? Diversity percentage? How do you think they operate? So scary and so true! Absolutely brilliant book for everyone with greatcomments, examples and ideas from the author. Confirming my point of view of corporations and what they need to do to survive.