I started to fall in love with this book as soon as I read the intro. The first sentence that just captivated my undivided attention was: "We will always choose messy successes over elegant failures"

As a work at home mom, I can relate with messy successes, and although I am certain that the author and I have different views over these "messes", I still like the idea that this sentence focuses on.

Traversing the Traction Gap features segments on terms, concepts, and strategies for what the author calls "Traction Gap Framework".

It continues to present insights on product creation, marketing, sales, support, and financing.

The book also contains business anecdotes from real business and successful entrepreneurs.

The author mentions that all this information is presented to use the readers with the hope to provide a reference manual to a journey across the Traction Gap.

The content of this book is very useful for aspiring or new entrepreneurs especially. But even experienced entrepreneurs can find ideas worth reading and consider.

The case studies included in this book are priceless in my opinion, as they provide information beyond theory.

Transversing The Traction Gap provides a framework for launching a startup, but these concepts might also be used to launching products.

This book touches on more than HOW to succeed, but also WHY startups fail. It reminds me of the e-myth, as this book also touches on why entrepreneurs tend to fail on their first year to 5 years of being in business.

Countless startups are created each year, yet more than 90% fail. Where did they go wrong? Learn the secrets to startup success in the area most faulted, in Transversing The Traction Gap.

The Challenge Of Traversing The Traction Gap

Traction is critical to any startup hoping to acquire the growth necessary to attract (and continue to attract) investment from venture capitalists. Transversing The Traction Gap gives a detailed look at the strategy and tools required to achieve this required growth and startup success.

The steps needed to gain growth are broken down into four parts:

Learning The Gap
Getting There
Navigating The Gap
Scaling To Success

In Learning The Gap, you're given an initial framework to structure your startup growth approach and an understanding of why growth and traction are so important to startups.

Getting There looks at how you can apply the Traction Gap Framework, approaching your product category, and navigating the initial product release.

The requirements to reach minimum viable product, minimum viable repeatability, and minimum viable traction are covered in part three, Navigating The Gap.

With minimum viable traction achieved, Scaling To Success looks at how you can take the traction you've gained and supercharge it to get the growth required to hit each milestone required for ongoing VC interest and investment.

Starting with the required knowledge needed to launch a startup and approach product design and differentiation, Transversing The Traction Gap provides the frameworks and advice needed to plan and successfully launch your startup. Bruce speaks from experience he and Wildcat Venture Partners have encountered with numerous startups. Many issues you may never have considered are covered, and while the advice is largely SaaS-specific, it can be applied to any product offering with a little adjustment.

Narrowing The Gap

Successfully gaining and sustaining traction is critical to the success of any startup hoping to succeed in attracting investor interest. Transversing The Traction Gap is a great guide to gaining and understanding the knowledge you'll need as you approach the launch and operation of your startup. Frameworks, helpful advice, and experienced insights provide much of the education required to approach a new venture with the greatest chance of succeeding.

Grab a copy of Transversing The Traction Gap on Amazon now and get the tips, tools, and advice needed to give your startup the best-chance to make it big.

Appreciate this book. The content is very useful for entrepreneurs who plan to bring their idea to life and for those who have already started the journey. The book provides a good and well structured content of launching a product or service. This knowledge is sometimes not complete for many people who try to pursue the path of entrepreneurship. The stages from idea to product launch and scaling up are very clear. I like case studies and real business exapmles. The book has a lot of those and this helps to gain an understanding of all practical applications. As the author is coming from entrepreneurial and VC background, the information is very useful and practical for startups who are looking to raise funds. The books gives a very good overview on the expectations from investors when they look into new business ideas.