Incredibly useful and very usable.

It takes the reader through the entire marketing progress from start to finish with a lot of helpful examples and makes it easy to understand and recreate for your own uses!

a good book in the topic!

I found myself in a semi-sales environment working with the Marketing department and was looking to expand my knowledge of this world. I was familiar with Opportunities and SWOT analysis and while I no longer work in this specific environment, I appreciated reading Mr. Westwood's book - it breaks down the Marketing world in easy to understand terminology (especially for someone not from the sales/marketing arena). While it's not something that I can use in my current position, it's informative and a good resource.

Incredibly useful, as it takes you through the entire process from goal-setting to market research to presentation by using a single example company to illustrate each step. Well done.

⭐️⭐️⭐️⭐️

Consice and thorough guidance with something for everyone.

I voluntarily read an advanced copy.