"Grind" by Michael J. McFall is a pragmatic and motivating guide for budding entrepreneurs, emphasizing the importance of hustle, self-evaluation, and unwavering commitment to turn startup dreams into profitable realities. With a relatable approach rooted in McFall's own journey, this book stands out for its accessibility, avoiding complex jargon and instead providing practical ideas, anecdotes, and calls to action that are easy to implement. McFall's personal experiences, including both successes and failures, offer valuable lessons, making "Grind" an invaluable resource for aspiring business owners seeking a down-to-earth and actionable roadmap to profitability.

This book give us rich and real insight for starting a business, especially if you are in retail or business that face the end consumers directly.

It only consist of 5 chapters, but the content is very complete and with applicable advice. The book does not sell dreams of starting your own business, but Grind show you what it takes to be an entrepreneur.

Thank you netgalley for providing the arc.

People interested in a somewhat unconventional take on building franchise businesses may find this book interesting, although people with a background in business may object to the misuse of some key terms. McFall focuses on the personal qualities necessary to cultivate success in this business area, such as advising to “muster massive doses of energy and enthusiasm” for success.

This was a very honest and realistic look at what is needed to create a business. Having a great concept is only the start of the journey and the author was very upfront about the positive and negatives that occur when deciding to go into business for yourself. I think too many people believe that a great idea is all you need to be a success, but the author provides what the reality is and that success can only be achieved if you commit to the grind.

Are you dreaming about having your own business? Entrepreneurship is a tough game. If you don't have an entrepreneur experience, I recommend you to go through the one described in the book. Very cool comparison of who you need to be to engage with your own business - Cowboy Squirrel! Why? Check out the book.