I hate when I want to like a book but I... don't. I wanted to like this. Both of the main characters, Jack and Pepper, are fairly likable, the author has a nice writing style, and I was in the mood for some fluffy fun. But this book didn't really bring the fun.

One of my biggest problems is I find it unfathomable that Jack and Pepper, who attend an elite and insular private school where everyone knows everything about everyone else, would not be aware of each other's family business. Thus when Girl Cheesing (Jack's family's deli) started snark tweeting at Big League Burger (Pepper's family business), there would be no "surprise" to reveal between them. Jack and Pepper would have known who was who from the beginning. Similarly, the idea that Jack and Pepper were secretly messaging other in an app restricted to that school, and neither one of them would piece it together, is also a bit of a stretch.

I was also aghast at how terrible the adults in this book are. Like, truly irredeemable people who are fighting by proxy through their children, who they are forcing to work the equivalent of full time jobs with no pay. What kind of nut job forces their kid into a twitter war? But somehow everything is happy in the end? Also, Jack way crossed the line in a tweet in a way that could negatively impact Pepper's profession career her entire life. But she wants to kiss him, so all is forgiven?

The longer this book went on, the less I wanted to read it. The twitter war was drawn out and became boring. There just isn't enough story here. The concept is cute, but the plot was underdeveloped.

2.5 stars.

This is a cute, fun, quick read. I think for me it skewed a little younger than I expected. Not quite middle reader, but maybe for younger teens. If you're looking for a quick weekend or beach read, I recommend.

I absolutely loved Pepper and Jack's love story! Following a very "You've Got Mail" premise, Pepper and Jack find themselves rivals on Twitter when they get into an argument about their parents' respective restaurants, while simultaneously flirting anonymously on an app called Weazel. This book kept me enthralled all the way through, and I always wanted to know what would happen next. I especially like that this young adult book would be appropriate for a 7th/8th grade classroom!

This book was SUPER cute I CAN'T EVEN. You most definitely need to add this to your 2020 list. It is so fun, modern and sassy with a touch of needed seriousness.

I want to start this review off by stating this book lives up to its title and is absolutely cute as can be. So much of this story is fun, sweet, and I loved every aspect of it. As a teen I loved You’ve Got Mail so this modern Young Adult version was just wonderful. I thought Pepper was a really great character overall with some really interesting perspectives and desires. It was nice that this book looked at the pressures put on teens and seniors in high school. I especially enjoyed the examination of what if I don’t want to go to university after high school.

Jack was such a well written male character. He genuinely seemed to care about the people around him continually. So often the male leads in these books can be secret trash fires but Jack is so sweet I want to wrap him up and make sure nothing ever bad happens to him. His twin Ethan is a good counterpoint to him and I really enjoyed the exploration of feeling like a lesser person against your identical twin.

I did, in the end, wish there was more diversity in the cast. We have Ethan who is gay, and one character with an Indian/Pakistani name. That is the extent of any real diversity shown, and it leaves some sections and conversations a bit flat. There is a great conversation between Pooja and Pepper about the stressors of being students in a competitive private school, and Pooja race is just left out of the conversation. It makes this character read as white despite her name. I just found it odd to set a novel in New York City and make it so homogeneous.

Overall though it was a fast-paced and sweet book, that really needs a recipe addendum, as I have a might need for some monster cake!

Tweet Cute is a light-hearted romance novel featuring an enemies-to-lovers couple, a Twitter competition, and grilled cheese.

Initially, this reminded me of A Cinderella Story, which is one of my favorite movies of all time. We have a “diner girl” who is kind of a nobody. A school dating chat app exists where students don’t know who they’re conversing with until a certain random time in the future. However, Pepper doesn’t know that the boy she is chatting with is also her arch-nemesis and the one she has been in the Twitter war with. Jack, brother to the “popular kid” in school happens to be the guy who created the app and has been tweeting Pepper back.

Tweet Cute is a fast-paced, witty, sarcastic, and “cheesy” enemies-to-lovers story that is perfect for readers looking for a light read.

Set in modern-day New York, Tweet Cute is centred around the dual teen protagonists of Pepper and Jack, one the overachieving daughter of a fast food chain restaurant owner and the other the largely under-appreciated son of a beloved local deli owner connected by one very important thing – a grilled cheese recipe that is alarmingly similar. And so unravels the main conceit of the story, at first focused on the Little Guy taking on the Big Name Corporation with the two teens being entangled in the ensuing Twitter battle and fallout. For such a seemingly simple and potentially frivolous premise, the book actually proves to have a lot more bite to it than your average YA contemporary.

One of the things that impressed me most about the book was the strength of the character development – this development was not just relegated to Pepper and Jack but also saw peripheral, and not so peripheral, characters included in some way too, with my personal favourites being Pepper’s mother and Jack’s friend, Paul, who is aptly described as ‘what would happen if a Nick Jr. cartoon became three-dimensional’. A lot of the turns of phrase in this book were just on-point and I found myself laughing and smiling a lot when reading it because the narrators voices were so strong and witty. Speaking of the narrators, Pepper was a wonderful protagonist, strong and sassy but also attempting to be the peacemaker in her family (uncomfortably caught between her mother and her sister) whilst also managing the million things she seems to have on her plate, between swim team practice and doing someone else’s job by running Big League Burger’s Twitter account and just everyday school concerns. Jack, meanwhile, very much feels like the neglected twin, the one who shrinks under the shadow of his more outgoing and popular brother (he’s even mistaken for him often by people), and the one who knows he will end up being expected to inherit his family’s deli even though he has a secret talent for coding and app creation. The pair of them were never allowed to become just flimsy conduits for the story that the author wanted to tell; they felt fleshed out and like they could exist independent of one another, without their love story, and, above all, they just felt believable.

What I was most pleasantly surprised by, given the focus of the premise, was that a lot of the development of Pepper and Jack’s relationship actually happened IRL instead of over the Internet. Sure, they have both unwittingly befriended one another on an anonymous app, created by Jack, which has taken over their school, but the book actually spends most of its time on building their relationship as classmates (and captain of the dive and swim teams) at school and showing that side of their lives. Let’s face it, at their age, regardless of what Twitter spat they might be involved in, school would take up the majority of their time and attention so I was thankful that Emma Lord actually took the time and space in her narrative to include their days at school and show how they, slowly but surely, became to be more friendly than just school acquaintances. Their relationship felt a lot more organic because of this element, something which cutesy, fluffy contemporaries can sometimes unfortunately lack.

This book meshed together a lot of strands of modern culture effortlessly, and none of it felt disingenuous to the characters who would, at that age, be experiencing college admissions, a whole host of online phenomenon (social media, food blogs, meme culture, Twitter wars), career pressure, the aftereffects of divorce on a family, school regulations, family pressures and expectations, and much more. Lord handled all these with care and sensitivity and, even though it was a very light and fun book, it also tackled some really serious issues without it seeming jarring to the overall tone of the story. (Side note: one particular detail that I loved was when the school found out about the anonymous chat app and clamped down on it, trying to root out its maker and encouraging anyone who knew about it to come forward, because that is exactly what would happen in real life because of concerns about safe guarding.)

In conclusion, this book was so damn adorable and absolutely a young-adult contemporary for the modern day; its plot lines are dependent upon the artificial interactions and communities that are built thanks to apps and Twitter (particularly Twitter wars) and I loved how in-touch this was with meme culture. I could definitely believe the grilled cheese Internet war that emerged between the big corporate company and the little guy deli. The characters themselves were likeable, lovely, funny, and most importantly of all, believable teenagers. If you want something cute, funny, with a good sense of humour, and a real heart to it, then you wouldn’t go far wrong in picking up Tweet Cute.

Such a cute little romcom. You wouldn’t even really know it’s considered YA with the mature writing. Truly enjoyed this and rank it 3.5 stars. Thanks to the publishers for my ARC.

Because the cover is the first thing any of us see when trying to determine which books we're interested in reading, I've got to say that I hate this illustrated cover-trend that we're seeing. I don't even fully know how to describe it. But I hate it! Cover creators...please hear me. I hate this trend. I guess I'm one of the only ones who feel this way, but as it's my first impression of a book, I ALMOST didn't even look at the description of Tweet Cute because of the cover.

However, I am so glad that I did go ahead and read the description because Tweet Cute will probably end up being a favorite of 2019 for me (even though it doesn't publish until 2020). Once I got past the cover, I still wondered if I would like the Twitter war aspect because I really don't do Twitter. I mean I have my blog rigged to tweet automatically, but I'm not active on that social media platform. Yet I'm familiar with accounts like Wendy's which I find hilarious when I come across some of their tweets. I am so glad that I ended up choosing to read Tweet Cute despite all of my initial worries. This book was just about everything I'm looking for.

I feel like there's a theme here, but I also wondered if I would struggle with connecting to Pepper. In some ways, I'm a perfectionist also. But I don't always enjoy reading about perfectionists. And while Pepper is struggling to stay ahead in a very competitive private school environment, much of what she feels and how she's currently behaving is not exactly her natural inclination. Pepper basically feels a lot of pressure on all sides. She is in a relatively new (to her) school with classmates she doesn't really know. Her mother and sister have had a falling out as her sister seems to blame her mother for their parents' divorce. So Pepper feels a lot of pressure to keep the peace between both her sister and her mother so that she doesn't end up estranged from either of them. And then there's trying to compete to get into an ivy league school.

Jack was so easy to connect with. He's the less popular twin. Everyone always seems to mistake him for his brother or at the very least be disappointed when they realize he's not his brother. He feels stuck like his parents just expect him to stick around home and work at the family deli. His loyalty to his family was heartwarming even if he feels a bit overlooked and unappreciated.

Another misconception I had was that the description seems to indicate that Jack and Pepper also don't know the other is behind the twitter profiles they're at war with. Pepper never wanted to be behind the Big League Burger twitter account. Her mom just pushed her into it because she's too snarky. Jack volunteered even though his dad told him not to because he felt a sense of duty since Grandma Belly's grilled cheese sandwich recipe had obviously been stolen. But the truth of the matter is that it doesn't take long for these two to find out the other is behind the rival accounts pretty quickly. They decide in person to go head to head on Twitter. And so I appreciated this because it wasn't what I was expecting and they are still anonymous in the chat app that Jack created for the school's student body's use.

Knowing that they're tweeting sassy, smart, sarcastic memes and such to each other puts Jack and Pepper in a lot of flirty situations in real life. And while the description is yet again misleading, Jack and Pepper do connect the most in real life than they do over Twitter or the chat app. Again, this is something that I appreciated.

Tweet Cute hit so many of my Top Ten Favorite Book Tropes that it isn't even funny. However, that does make for one of my favorite books that I've read so far in this entire year. I feel like this review hasn't done this book justice. Look past the cover (if that bothers you as it does me). Look past the perfectionist heroine. Look past any other hang-ups you might have with the description, and pick up this adorable, cute, feel-good book. You won't regret it. This is truly one of only a handful of books I've read this year that I can picture myself actually re-reading. Tweet Cute gets 4.5 Stars. Have you read Tweet Cute? What did you think? Let me know!

OMG WHAT A DELIGHTFUL ROM-COM GEM OF A BOOK. A Twitter war, uncertainty about the future, endless mentions of baked goods and well-developed main characters are just some of the things that makes Tweet Cute an extremely engaging and clever read.

Pepper is an extremely driven high schooler who has got the overachiever image down thanks to the brutally competitive environment of her school. Hailing from Nashville, Pepper is still adjusting to the NYC life four years later and it shows most in the way she never wanders farther into the city than she needs to. Usually, I find people-pleasers annoying and despite Pepper definitely being one, she is also earnest and responsible which is why it’s easy to understand why she’s pretending so hard to come off as put together when she’s clearly not.

Jack is an easygoing, humorous and a family-oriented main character and I just loved all these things about him. He shows up at their family-owned deli, Girl Cheesing (how awesome is the name?!), without ever been having asked to and is secretly an app developer. What truly endeared me to him, though is the fact that he’s always felt like an outcast especially as opposed to his suave gay twin brother, Ethan, who has everything going for him and more. Jack is basically as much of a loser as Ethan isn’t which was hilarious to read about because Emma Lord said gay rights.

The plot is paced well and the revelations keep on coming and pretty much never when I thought they would. There’s definitely a Kasie West’s P.S. I Like You vibe going on here with Pepper and Jack not only regularly chatting on Weazl, an anonymous chatting app Jack developed for his school students, with each other as well as in real life and on Twitter. I truly appreciated their various dynamics as it clearly brought a depth to their budding (read: begrudging LOL) friendship. Really, most of the book is about them becoming friends so romance doesn’t really play that big of a role overall and I was into it.

Although, there were some angsty moments when it came to Jack and Ethan’s brotherly dynamic, I loved them both. I just wish there was more to Ethan than almost every mention of him including him making out with his boyfriend. Sure, the two characters are pretty distinct but Ethan wasn’t nearly as developed as some of the other secondary characters. In contrast, Pepper and Paige’s sisterly dynamic is nothing short of amazing and I loved that they were so involved in each other lives and ran a baking blog together.

Oh and Pooja was a great addition! I loved that Emma Lord decided to bypass the girl-on-girl hate by having their disgruntled relationship bloom into a full-fledged friendship. In this house, we love progressive female friendships.

Luckily, Tweet Cute doesn’t suffer from absentee parents syndrome. In fact, it’s the opposite with Jack’s family playing a central role in his life along with him having a close relationship with his grandmother, the founder of their deli. As for Pepper, her Mom turned out to be overbearing like 75 percent of the time which was not cool. It was clear that her family had turned more and more distanced overtime, but they were all still present in each other’s lives.

There are some weak parts in Tweet Cute with the main one being that for such a big food joint chain, Big League Burger only had one person hired to manage their Twitter presence (and Pepper, of course), which was hard for me to wrap my head around. So definitely some convenient plot points but overall, Tweet Cute is a well-written contemporary with equal parts funny and heartwarming moments and a debut at that. I’m sure I’d read whatever Emma Lord writes next!

As the name suggests, Tweet Cute, by Emma Lord, is a YA book about an adorable "meet-cute", and an epic Twitter war. It also deals with the pressure to create the perfect college app with an insane mix of perfect grades, AP classes, and extra-curricular activities. One might think this book is unrealistic, but I can tell you that the pressure of college applications is all too real. This was a fun, romantic book.

What I Liked:
Setting:

Pepper goes to an elite, private New York City high school, and she is thrown into a world of insane expectations. I could relate to how hard Pepper and her classmates were working towards perfection. My kids went to a very high pressure public high school that was exactly like Peppers.

I also loved the depictions of New York City. Pepper is from Nashville, so NYC is really intimidating for her. She has limited herself to the small area between her school and her apartment. By doing this, she is missing out on the wonderful variety of cultures, people, and food, around the city. She is achingly aware of it, too. Will she be able to overcome her fears and jump into the full New York experience?

Characters:

I liked that Pepper and her peers were very human. Yes, they were doing a ridiculous amount of work for school, but the book showed the steep toll it took on the students. Emma Lord did not glamorize the process. Most of the kids were sleep deprived and stressed out.

I liked Pepper and Jack so much. They each had their own issues to deal with (Pepper's divorced parents, and Jack's mixed feelings about his twin). I liked that they were not perfect people.

Story:

The story of how Pepper and Jack become involved in a Twitter war seems extreme, but I found it very believable. Pepper's family owns a huge chain of fast food restaurants called Big League Burgers, while Jack's family owns a small, neighborhood deli in New York. When it looks like BLB stole the recipe to the deli's signature grilled cheese creation, the war is on!

Twitter wars can and do start over the smallest things, escalating exponentially. I liked that Pepper and Jack knew more about Twitter politics than the adults. I think most people over forty-five know little about how Twitter works, and how public perceptions of companies can ping back and forth quickly. A tweet can come out that rubs the public the wrong way, and suddenly you are a piriah.

I also liked the storyline of Jack's app, Weazl. It showed, once again, that some adults don't get youth culture. Kids use their phones constantly and while we adults may bemoan this, that is the reality. What we adults get is that this is not necessarily a bad thing. I liked that the book showed some positive effects of social networks. It can bring people together for collaborations, and support. Of course, there are some significant problems too, such as bullying, and that is addressed as well.

Romance:

While the book often strayed close to many clichés such as jealousy from misunderstandings and identity mix ups, the author didn't choose the simple path. She showed how Pepper and Jack genuinely liked each other. They each boosted the other in various ways. They also didn't overreact to situations. I dislike it in novels when a couple breaks up over a tiny misunderstanding that could be easily cleared up. Thankfully, that wasn't the case with Tweet Cute.

I also liked that Jack's twin Ethan had a sweet romance going. Ethan was gay, and I appreciated a depiction of a gay character with a romantic partner without a bunch of drama. Ethan wasn't all angsty or worried about what his classmates thought. He was just living his life as any other teen would. This was so refreshing and positive!

What I Was Mixed About:
Food:

Pepper and her sister have a baking blog and there are amazing descriptions of fun dessert creations such as Monster Cake, and So Sorry Blondies. I just wish there had been actual recipes to go along with these descriptions. I really wanted to try me some Monster Cake!!! If you are going to make a food item an integral part of the plot, then you need to include the recipe, for goodness sake!

Parents:

I really hated Pepper's mom and Jack's dad through most of the book. They both seemed really selfish and had no problem guilt-tripping their kids into doing their dirty work. They were redeemed at the end, but I wished that they were not putting so much pressure on their kids to have grown-up responsibilities like manage their social media presence!

4.5/5 Stars

This novel was exactly what I needed to start my reading year off right.

This novel follows a twitter war that’s left at the hands of two teens, Jack from his families ma and pa style deli Girl Cheesing, and Pepper from her families chain burger joints Big League Burgers.

What I loved:
The main characters have so much growth throughout this novel. I love Pepper and Jack and getting to read form both of their prospectives was the best part. I’m starting to realize I love my romances to have multiple POVs. This is honestly a cute and refreshing read. Perfect for a slump, like I was in, or a good pallet cleanser.

Right off the bat this book reminder me of one of my favourite movies, You’ve Got Mail. You can even tell from the synopsis, so I’m not giving much away in saying that, but I was expecting the plot to trek along a lot like the movie. And it did for a while…but then Lord took it in a completely different direction—and it was definitely for the better!

Pepper and Jack are really the highlight of this book for me. It’s the first time in a while that I’ve read a YA novel where I don’t find at least one of the teenagers insufferable. Like any good enemies-to-friends story (my fave!) the two main characters seem like they live very different lives, but it turns out they have more in common than you can tell from the beginning. What makes this story even deeper is that you see multiple levels of their relationship: the in-person schoolmates, the social-media managers for their parents’ companies, as well as the anonymous relationship on an online platform. It really demonstrates how young people these days have to put different hats on depending on what platform they’re using. Their relationship is a slow-burn, and you can see why they grow in affection for each other, despite a few things trying to pull them apart. It was, dare I say, realistic!

I also enjoy the fact that these teens had (relatively) good relationships with their parents. They have their struggles, like any regular family, but there is no my-mom-is-my-absolute-best-friend-that-I-tell-way-too-much-to or the absentee father who is merely referenced. These families were relatable, even near the end when a twist is revealed.

The food! There are so many recipes that are discussed in this story that I really wish there were some recipe cards at the back of the book. Between some of the delicious sandwiches and all the baked goods, that would probably be one of my biggest criticisms… you can’t just tease us like that!

There are so many other redeeming qualities of this book, but I want you to read the book so you can discover it for yourself. If this is Lord’s debut novel, I can’t wait to see what she’s going to bring us in the future. #PepperJack4Eva

4.5 STARS

“Somehow, over the course of one weekend, I’ve been rejected both by the anonymous friend I’ve been pouring my heart out to for months, and the very real friend I accidentally spilled it out to faster than I ever thought possible.” —Emma Lord, Tweet Cute

Thank you to NetGalley, St. Martin’s Press and Wednesday Books for the advanced copy in exchange for an honest review.

Tweet Cute is absolutely adorable! Pepper and Jack's families own rival restaurants, albeit Pepper and Jack don't know this. They attend the same school, but barely know each other until they start a Twitter war of grilled cheese. I thoroughly enjoyed the Twitter war. They were clever and and fun and really played off each other.

Pepper is a swimmer who lives with just her mom, who is all about the business, thrusting the business Twitter at Pepper relentlessly. There were times where I wanted to smack her mom upside the head. There is a little more going on with that, but still, no excuse.

Jack is a diver who is destined to take over his parents business. He has a twin, which led to some other issues for Jack as he's the one that never measures up.

Emma and Jack were so adorable together through everything, the Twitter war, the messaging app, the family stuff. Not to say there weren't some arguments or discussions but they handled them so well.

I cannot recommend Tweet Cute enough!

This may be one of the cutest books I’ve ever read you guys! I grabbed this one when I was in the mood for something really light and fun and this was absolutely perfect, it made me smile and was just overall a super cute read. I tend to steer clear of YA in general, I maybe read ten YA books a year, (if that) but this book reminded that I need to read more, of you have any recs for fun YA romance please let me know!

You hear from Jack and Pepper in alternating chapters and I adored these two SO much! They were both charming in their own right and when you put them together you get PepperJack. No, really that’s their ship name, I mean come on!! 😍 Besides all the adorable feels this one was really funny, the Twitter war was full of snark and humor and I legit laughed out loud. SO much wit. Highly recommended by me, this was just a blast to read and I’m super impressed it was a debut.

4.5 stars for this twitter-centered remake of one of my favorite movies of all time -- "You've Got Mail." I have read other books that made the attempt, but Emma Lord manages to nail it! Those who have not seen the movie multiple times might not realize the little things that perfectly correspond with the Meg Ryan/Tom Hanks romcom. The addition of the dessert mashups had me wishing there were some recipes included, too. Hurray for PepperJack! Clever and captivating. Well done.

A big league thank you to St. Martin's Press and NetGalley for digital ARC in exchange for an honest review.

I received an advanced copy of this book from the publisher, Wednesday Books, and Net Galley in exchange for an honest review. I also want to thank Wednesday Books and St Martin’s Press for inviting me to be a part of this blog tour.

Even though Pepper and Jack don’t like each other, they have a lot in common. They both live in New York City, they both go to the same expensive school, they’re both on water-based athletic teams, they both use the anonymous chat app Weazel, and they’re both secretly running company Twitter pages for their parents. This shortlist of things in common is enough to turn the dislike into friendship, and maybe even something more.

My favourite thing about this book was the different relationships between Pepper and Jack. There’s the relationship they have at school, where Pepper is determined to be at the top of the class, and Jack is determined to be the class clown. There’s their unknown relationship on the Weazel app, where they’re both are lost, somewhat vulnerable, and they don’t know how to live up to their family’s expectations. And there’s the relationship they have with the Twitter war, full of memes, jabs, and snarky comments. I loved watching these three different relationships slowly amalgamate into a genuine friendship and eventually something more.

My second favourite thing about this book was the food and baking. The sandwiches at Girl Cheesing all sound amazing, and the Kitchen Sink Macaroons are something that I need in my life. I’m less impressed with the menu at Big League Burger, but Pepper runs a baking blog with her sister Paige and their creations sound divine, especially Monster Cake. I love books that feature food, and food in this book did not disappoint in the food department

The other thing that I loved about this book is that it showed that perception is often different than reality. Pepper and Jack have both spent most of their life believing things that aren’t true. Throughout the story, both Pepper and Jack realize that these beliefs were incorrect, and it changes things for them. These realizations lead to new friendships, better family relationships, and a romantic relationship between the two of them.

Tweet Cute was my first read of the year, and it was perfectly fluffy. The characters were wonderful, the story was super cute, and it was full of cheesy puns. The story felt original and the pop-culture references weren’t overwhelming. Pepperjack is my first major ship of the year, and I know I’ll be blogging about this book and the characters all year long. I highly recommend it and I can’t wait to see what Emma Lord writes next.

Super cute read. I can’t wait to read more from this author. She was a breathe of fresh air. The characters were funny and the banter was fantastic.

First of all I want to thank St. Martin’s Press & Wednesday Books for giving me the opportunity to read this seriously cute (and damn hunger-inducing) book before its release! I thoroughly enjoyed it.

Even though it was somewhat predictable, it still had plenty of twists and turns that kept me on my toes and reading. And let me tell you, reading about delicious food whilst finally managing to start eating healthy again is pure torture. The amount of times I nearly gave up and went to the shop to get grilled cheese ingredients... ooft. Don't recommend reading it when you want to be good :D

I especially loved all the snarkiness and banter in this novel as that's exactly the kind of person I am as well. Although I'm probably not as nifty with gifs and Twitter wars. And the concept of Twitter having such a big part in a book was pretty refreshing as well. I liked how it didn't only show the good part of it, but the obvious lifechanging aspect of it, too. Once you post something there, it's more than likely that it'll be on the internet forever.

I'm also a sucker for slow burn romances even though they can be really frustrating at times. But a lot of the times the books I read go as quickly as they do because I just need the main characters to realize they are meant to be together. And the mystery the app Weazel adds to it makes it all the better.

Another part I enjoyed was the way Pepper's relationship with her mother was depicted. Our parents (or families in general) sometimes tend to take us for granted and Pepper's mom definitely did that when she expected her to manage the company's Twitter page. School is rough enough without the added pressure like that. That relationship made the book even more interesting as everything didn't always revolve around just Jack and Pepper.

All in all, it was such a sweet and quick read with plenty to take and learn from. Thoroughly recommend it!

If you like a good enemies-to-lovers dynamic, soft-blooming romance, and mouth-watering descriptions of food, then Tweet Cute is the one to pick up.

This book is set in modern-day New York and Emma Lord builds an almost photographic picture of Pepper and Jack’s neighbourhood.

In a book about food, descriptions are key, and the author extends this to every aspect of the novel. We see their school, their homes, Jack’s family bakery and the bus Pepper is scared to ride. Everything is crisp, vibrant, and narrated in great detail, immersing us in the story.

What really sells this book is the main characters, Jack and Pepper. Their personalities are bold and clearly-defined from the first chapter, making it easy to invest in their lives.

In some ways, they couldn’t be more different.

Pepper is motivated, serious, and aces every test at school; Jack is happy-go-lucky and doesn’t take himself too seriously. Pepper sees herself as a leader, whereas Jack likes being part of a team.

But in some ways they’re so similar.

Jack is on the swim team, while Pepper is captain of the dive team. Jack’s family have a deli; Pepper’s family own a corporate burger chain of restaurants. Jack develops apps that Pepper uses.

Their desire to coordinate their pool practice times brings them together and some satisfyingly Slytherin arguments ensue. But after butting heads a few times, they start to enjoy each other’s company, and their move from rivals to friends gives us some of the funniest pieces of dialogue in the novel.

Through their friendship, Emma Lord takes time to develop each character further. Jack has a twin complex, feeling disgruntled that his brother sometimes outshines him while also getting away with doing less chores and fewer hours in their family deli.

Pepper’s wishes her mom and sister could stand being in the same room together and that her mum would rely on her less for social media posts.

We see many facets to these characters and they feel real. Their emotions lift effortlessly out of the page and their family and school problems resonate well with everyone who’s ever argued with a parent or worried about grades.

Sure, not all of us have corporate burger chains to run, but I guess that’s one less worry for the rest of us.

The plot is fun and engaging from start to finish, and the consistent, mid-speed pacing suits this type of slow-build romance. Despite beginning as rivals, food eventually brings Jack and Pepper together and we can’t help but root for them.

The main thing I loved about the plot is the fact that it has many three main layers (almost like a burger???).

Layer one: Jack and Pepper become friends in person when a timetable clash between the swim and dive team brings them together.

Layer two: As they’re getting to know each other in ‘real life’, their rival food companies are starting a Twitter feud. And they don’t know that it’s each other at the helm, hitting send on those tweets.

Layer three: While they’re feuding on Twitter, and becoming pals at school, they’re also flirting and sharing personal thoughts on an app Jack has developed. But the app usernames are anonymous, so they don’t know it’s each other.

Emma Lord overlaps these three layers of their lives seamlessly, making for a highly entertaining read, where we as the reader know far more than the characters. But, we also know that it’s only a matter of time before they find out everything we know.

Tweet Cute is a well-written, fun contemporary, with characters you can’t help but like. The budding romance is enjoyably ‘slow-burn’ and doesn’t feel rushed. Jack and Pepper bond over food and uplift each other, as they grow to understand what makes each other tick.

Jack encourages Pepper to interview for colleges and leave the safe zone of New York she’s been inhabiting, and Pepper helps out at Jack’s deli, reigniting his love of working there. It’s a feel-good story that will warm your heart, while also making you seriously hungry. So grab a copy, grab a bite, and dig in to this sweet book.