The gist of Tweet Cute revolves around teenage protagonists Jack and Pepper. Pepper's divorced parents own Big League Burger which has become a huge, successful chain. Pepper has been helping out with the companies twitter page while balancing a fancy private school education and swim team.
Jack's parents own a family deli that Jack works at in his spare time and expect him to take over one day. The deli is known for his grandmother's special grilled cheese sandwich. However, Big League Burger suddenly releases a grilled cheese sandwich that is practically a copy both in taste and in name.
Suddenly, the two restaurants are going head to head over twitter over the grilled cheese debacle which is putting Jack and Pepper are the forefront.

This is a super cute young adult novel by debut novelist Emma Lord. Lighted-hearted. Fun. Great banter. Sassy tweets. Honestly, I wasn't expecting such good character development and intriguing storyline. I loved how all the secondary characters had an important piece of the overall puzzle. I can't wait to read what Emma Lord writes next!

***Advanced copy obtained by Wednesday Books/St. Martin's Press via Netgalley***

I finally got around to reading this book and I wish I hadn't waited so long! I loved how current the storyline was. The characters were so believable and weren't overly whiny like I sometimes find in YA novels. Sure there were miscommunications like in any romance novel but unlike others I have read the characters eventually talked about them and then were able to move on. I also really enjoyed the food element of the plot and it really made me wish there were actual recipes for some of the treats mentioned.

I would absolutely recommend Tweet Cute to fans of YA or even the romance genre. It's a very innocent and sweet romance but that didn't mean I wasn't still rooting for Jack and Pepper to just kiss already! Such a fun read!

I haven't read a lot of YA this month, this was a break from all the contemporary romances and Adult novels. I loved the banter between the protagonists and OH MY GOD the desserts sounded amazing!

Tweet Cute was Too Cute! I do like a good YA book with a little snark and a lot of he said/she said. Today's generation knows how to navigate the social media waters like it's a kiddie pool but Pepper and Jake are definitely seasoned swimmers. What starts out as a media campaign between a Big Burger post and the Mom & Pop sandwich shop turns into a roller coaster ride of thrills and a test of wills. Pepper is a hard-working, get it done girl who is trying to keep Mom happy, keep her Dad happy, and keep her sister from being mad at her Mom because of the breakdown of the relationship with her Dad. Between school, swim team, getting into a top-notch college, and Big Burger social media there isn't much time for Pepper to focus on Pepper. On the other side is Jack, dive team star, class clown, and hardest worker at his parents' sandwich shop. Jack is in charge of social media for the shop as well as his twin brother's keeper as it would seem. Sparks fly when Big Burger seems to have stolen the secret recipe to Jack's Grandmother's grilled cheese sandwich. As the tweets twitter, Pepper and Jack's snark turns to more, but wait, there is an illegal chat app that has been banned by the school that plays a part in this story as well. I'm not one for spoilers so you will have to read the book when it comes out on January 21, 2020, to see just how good it is.

I'm so excited to be part of the Blog Tour for this wonderful book by Emma Lord, <b>TWEET CUTE</b>! When you sign up for a Tour, you never know exactly what you are getting into, but this book was an amazing and refreshing surprise--one of my favorite reads of 2019--and one I highly recommend to keep on your radar in 2020 (it's out today, January 21st)!! Please read below for my review of this lovely and witty romance!

Pepper is a perfectionist. She's captain of the swim team and a straight A student. Her life revolves around school and her family's business, Big League Burger, which started as a mom-and-pop shop in Nashville when Pepper's parents were still married. Now it's the fourth largest fast-food franchise in the country. And Pepper's parents aren't together anymore. She currently lives in New York City with her mom, and attends Stone Hall Academy, an elite private school that, as she puts it, is so "competitive even Blair Waldorf would probably burn within two minutes of crossing its threshold." Pepper doesn't have any friends and spends most of her time studying, staying in her little tiny area of the city, or baking and posting on the cooking blog she shares with her sister, Paige, who is in college. And oh yeah, she's often forced by her Mom to post on Big League Burger's corporate Twitter account. Then there's Jack. Twin brother of the far more popular, Ethan, Jack is the class clown. The one who endlessly teases Pepper. He works in his family's deli, Girl Cheesing, because that's what he's supposed to do, right? It's also a family business. But then Big League Burger steals his grandmother's famous grilled cheese recipe. And suddenly Girl Cheesing and Big League Burger are at war, Twitter style. With Jack and Pepper behind each tweet. But while they are dueling in out in a viral--and rather public--battle, they may just be falling for each other in real life.

This plot may all sound a little bizarre, but I absolutely loved this book. Pepper and Jack (ship name "Pepperjack") jump off the pages of Lord's well-written, adorable romance. This is a cute yet serious read featuring a wonderful couple that can certainly appeal beyond a YA audience--just be prepared for some tech-heavy sections. There's lots of twitter and technology in the pages, including a mysterious anonymous app called Weazel, but plenty of fun and plot twists too!

Jack and Pepper come to us with parallel stories--each burdened with the load of trying to live up to their parents' standards. It's something that many can identify with, and I felt my heart going out to these poor kids. They are quite real and while they have a lot of grown up things to deal with, they are just kids at heart, falling in love. I enjoyed the juxtaposition of them appearing as adults and kids: deep down, they were so sweet, wanting to be happy and to find love among all the pressures in their lives. (And boy, do they deal with a lot!)

This book is filled with wonderful characters. As mentioned, our two main characters are vibrant and real: not just stock romance caricatures. We also have Jack's twin, Ethan, who is a trip, but a good foil for Jack. My favorite is the twins' grandmother, who is an absolute hilarious lady (and not one to be underestimated).

Overall, this is a lovely story--funny, sweet, serious, and romantic. Jack and Pepper are a great couple, with real problems and yet they offer plenty of hilarious and heartfelt moments. This book should appeal to the YA audience, but easily entertain beyond too. It's an enjoyable little trip into another world. 4.5/5 stars.

A quintessential millennial/Gen Z love story! Tweet Cute is an adorable journey through social media, GIF bantering, and finding love in the most unexpected places. Pepper and Jack go to the same high school, but as the respective class know-it-all and class clown they rarely cross paths. At least until they realize they're on opposing sides of a Twitter war between an international burger chain and a local sandwich shop.

Once they agree to go all out in their Twitter feud, they can't seem to stop spending time together. Pepper and Jack are both unsure of their feelings though, since they've each been chatting with an anonymous someone else on their school's unofficial app. Will their friendship become something more or will their online feud turn into a real life issue?

I couldn't get enough of this YA love story! It's a fun ride through memes, GIFs, apps, and social media. While the bantering and rivalry are entertainment on the surface, there's also a healthy dose of learning to go after your dreams and the importance of real communication. The school Pepper and Jack attend is ruthless and demanding and we can see Pepper get caught up in that with detrimental consequences. I was one of those overachievers, so I loved that she realizes getting good grades is important but not everything.

It's also refreshing to read a story where social media plays a helpful role in bringing kids together. The anonymous app is appropriately monitored to shut down hateful comments and it actually brings about positive changes like the formation of study groups.

It's obviously hilarious reading about the memes and GIFs Jack and Pepper come up with as well! Who doesn't love a Mean Girls reference in the book they're reading?? I'm admittedly not the most savvy "internet-er" but even I recognized most of the references they made :)

Tweet Cute is a wonderful addition to the YA genre and most certainly will be one of my favorite 2020 reads!

What happens when you must defend your family's business against another? You have a Twitter-War filled with sassy tweets and memes, of course! Tweet Cute is a fresh and funny YA Contemporary story between the POVs of the main characters Pepper and Jack. This story is filled with balance of wonderful goodness including witty and sassy characters, delicious grilled cheeses and baked goods, and of course a little romance. This is just the type of YA Contemporary book I have been waiting for! The idea of the book fits so perfectly into our world today and makes it even more fun to read! Good food and a little Twitter banter between businesses? Count me in to watch how this unfolds! The story takes place in NYC which makes it even more entertaining to read since I am from NYC. The book perfectly gives off the Manhattan vibes and how you can find a place to eat for just about everything! The main plot being focused around food made me hungry every time I read! I want to try everything Pepper made, especially Monster Cake!

Pepper and Jack were both wonderful to read about and follow their journey to discovering who is behind the screen. The friendship between them blossomed so steadily and perfectly as the story progressed. It wasn't rushed and neither was the romance. Everything about their relationship is what you want with a friend/significant other. Upon discovering it was each other on the Twitter accounts, they didn't see it as a negative, but an opportunity to have some fun. I love the direction they took the Twitter-War to while keeping it civil. They both are very mature and knew the limits of how far to take this banter. They each are supportive of one another and want the best for them. I love how they both discovered they were talking to each other on the Weazel app. It wasn't forced, but casually just happened.

Communication plays such a major idea in the book not just on social media or the app, but in person too. Pepper and Jack showed that through the entire book. Pepper and Jack always communicated to each other when problems arose, learned the full story, and then made decisions for the future. With that said, I like the idea of the Weazel app and it's a very creative concept that Jack came up with. It's a great way to getting to know someone from the inside out. The app allowed the students at Stone Hall to chat freely and be themselves 100%.

This story is lighthearted, cute, and so adorable that I could re-read over and over again! I highly recommend this book!

For the longest time, my mom and I have been fans of "You've Got Mail"-me, more for the love of bookstores and New York, her for the love story. Several years ago, while listening to Nora Ephron's commentary on the special edition, I heard her mention the musical "She Loves Me"-which is what she based the movie off of-that, and "The Shop Around the Corner". I fell in love with the musical and the story line. So it's no surprise that I adored "Tweet Cute".
Pepper is the daughter of the (FEMALE!)inventor of Big League Burger, a small Tennessee burger place that has now gone global. Jack is the son of the current owner of Girl Cheesin, a local sandwich place in NYC (and it was started by Jack's grandmother). When Big League Burger debuts its Grandma's Special-with almost the exact same recipe as Girl Cheesin's-the gloves come off and the two teenagers-in charge of the respective twitter accounts-take it to the mattresses. What follows is a fast paced twitter battle between two classmates (yup, they go to the same school, of course). Early on, they discover their identities as heir apparents to their parent's businesses. However, what they don't realize is that they're also fast friends (and maybe a little more) on the unsanctioned chat app for their school.
Pros
Honestly-and I can't speak as to a private New York school-portraying the pressures on students in regards to college and post high school life. They're expected to keep grades up, have a variety of activities, and still participate in regular activities with their families. I honestly don't know how they do it.
Characters that are multi-dimensional-and not just the main characters. Pepper and Jack are understood fairly quickly-though some extra nuances of their characters come through later. But I really enjoyed seeing the multiple facets of Pooja and Ethan, as well as Pepper's mom. In fact, the revelation that happens with her late in the book regarding the beginnings of Big League Burger was not a twist I expected-and I liked it.
Pacing-I never really felt the book lag (I had a difficult time putting down my Kindle, even when playing video games with my brother and parents), but there wasn't too much going on that I couldn't keep up.

Cons
I think the only major issue I had was the lack of recipes for the food. Perhaps that will be in hardcopy-I need to make that monster cake as well as the blondies.

I received an ARC free of charge via NetGalley/the publisher.

This contemporary YA novel is also told in alternating points of view. It seems to be a 2020 trend. Anyway, I'm all there for it. This cute story has the two main characters in a Meg Ryan/Tom Hanks You've Got Mail type situation. The twist is that their parents each own a competing burger joint in NYC. They are chatting together on a school-based app, neither knowing the other IRL or that they are both in an Epic Twitter War of tweets and memes against each other at night while attending school together all day.
I'd be shocked if someone doesn't option this for a movie, it's so adorable.
I gave it five stars on Goodreads. Publication date: January 21, 2020

Tweet Cute was a truly engaging and surprisingly entertaining read. This book really was a fun read. It is a story about two families, one is focused on the teenage girl who is highly driven and living with her corporate mother in Manhattan after recently moving from her home in Nashville. Pepper, as she is called, is being pushed to handle the corporate Twitter account for her family's business. The other family is a local, "boy from the wrong neighborhood" kind of kid who is self-described as the class clown and is a twin. He feels himself to always be in his brother's shadow despite the two being identical. He winds up responsible for the tweeting for his family's small business account while juggling the responsibilities of a competitive high school.
This story brought a little of everything into a sweet YA contemporary setting. There are the usual high school issues for kids in a super competitive school would encounter, like every second being filled with an activity or tutoring or test prep for padding the applications. But there is so much more. There are family dynamics, including some that you don't anticipate. There is romance, relationships, friendships, cyberbullying and real life bullying and pranks. What crosses the line and what doesn't? And family dynamics....what makes a family tick?
This book handles some great topics with a balance between light and heavy extremely well. This is a highly recommended book that I thoroughly enjoyed.
Thanks for the eARC! #TweetCute #Netgalley #StMartinsPress #EmmaLord

This book was a cute read! I liked the Twitter angle and thought that was different and a fun idea. The dual POV really helped get to know these characters and what makes them tick. Thanks NetGalley and Wednesday Books for a digital arc of this title.

I was super surprised to have received this young adult book since the English or American version of NetGalley and their publishers seem to prefer native speaking reviewers these days. I was very glad, even more so when I finished Tweet Cute and would now consider it one of my favorite young adult books that I've read in 2019 (even though it releases in 2020).

I've been a huge fan of Twitter once myself and so I was totally up for the idea of two teens fighting in name of their parents' companies via that platform. Usually, I'm always a bit sceptical when it comes to teens in books and the use of social media. Simply because in most cases, it ends in grief, sadness or something even worse. But Tweet Cute is so light, yet at parts to complex, I loved the book so much, it was so fun to read and then you reach these emotional parts that make you either swoon or want to scream.

Pepper and Jack are the cutest, I couldn't agree more with the fandom that's developing during the story. I was shipping them right from the start, despite how less you'd think they have in common at first. That's only the first impression you get, but the further the story goes on, there's no way denying these two would be good for each other. Pepper being a baking queen and one of the stars of the swim team, Jack being the nerdy type of guy, creating apps but telling no one about it.

And Jack's love for developing apps is what gets them together in the first place without even knowing it. He created an app, so that students at their school could communicate without actually knowing who's on the other side and after a while, their identities are being revealed. It can't be really considered a dating app, because the chats can be about anything, really. Anyway, Pepper and Jack are on that app as well and though Jack could easily reveal who's talking to him, he keeps it all a secret, so he doesn't know it's Pepper he's been sending messages to. But on that certain app, they get along better than in real life and definitely better than on Twitter.

Until both come to realise, maybe they like each other. And oh, it's so cute! And the author includes so many important things - like standing up to your parents, following your dreams, no matter what. There are so many lessons taught in this book and all within a couple of pages. I'm gushing and I don't care. I fell for this story and could see myself strolling along with Pepper and Jack through the city, I could see myself walking into Big League Burger and yelling at Pepper's mom. I dived into the story and I think whenever that truly happens, it's a good thing.

So why only the four stars? I'd say because it's still not my favorite favorite. For a debut novel, it's literally perfect, no doubt. I'd say I'm looking forward to reading more by this author and hope to give her a five-star-review someday.

This book is the peak of what I’ve ever dreamed of in a YA contemporary; awesome, well-written characters, sarcasm, a Twitter war, lots of food and a massive amount of cuteness.

Tweet Cute follows Jack and Pepper - and gives us alternative point of views which was done perfectly her by the way. Both teens have never really interacted before although they go to the same school but that all changes when they get themselves into a Twitter war! Memes and sarcasm then become favourite weapons. However, unknowingly to them, Jack and Pepper have actually been talking for months on an anonymous app which, obviously, makes things complicated at some point.

My attempt at a synopsis is very wonky, let’s be honest, but what you need to remember is simply that this book is awesome and its characters are the absolute best.

I fell in love with both Jack and Pepper, and their stories. I absolutely adored their relationship with each other as well as their respective relationship with their family.

Moreover, the writing is really good and makes the pages fly by! It’s honestly like watching a teen romcom as you read along and this is the best feeling ever.

Tweet Cute is definitely a book that you all should watch out for when it comes out in 2020 - be ready to be overcome with love and giddiness.

This was such a cute book. I loved the two main characters Pepper and Jack. Pepper was so sassy and I absolutely loved that, I love reading about characters that are sassy. I enjoyed Jack's grandma, she reminded me of my own which I liked. Before I picked up this book I kind of lost interest but since I started reading it completely kept my attention. I really enjoyed it and before I even finished reading, I had preordered the book for myself.

This book is so fluffy and cute but still manages to tackle some important topics. The Twitter angle was so fresh and timely and I think it worked perfectly. I loved this a whole heckin ton.

This book was so, so sweet and cute and just warmed me from the inside out. I really adored it. Perfect YA witty banter, with a side of coming of age and swoon worthy teen romance. I just loved it! Thank you to Netgalley and Wednesday Books for the ARC.

I really enjoyed reading this book, it was a fun and easy read. It’s a book that you can get lost in and forget about the outside world for a while. Overall, the characters were charming and relatable. What I love is that this book is very relatable in the world of twitter and social media these days. So, if you are looking for a book that is fun, entertaining, and heartwarming then this is the one for you. You’ll fall in love with Jack and wish you were as good at baking as Pepper !

This is, by far, the best use of dual POV I've seen in a YA contemporary—the tone is distinct, truly standing on its own, and the transition from one POV to the other is seamless, neither jolting nor confusing.

I also like how family plays a huge, but not overshadowing, part in the story, with the leads' parents being real and human as well. The backstory leading up to the plot of the story allowed for it to come full circle, and all main ends were tied neatly. (I would've liked an apology from this certain character after another character dropped the bomb on their past, because I truly think that needed to be addressed, but I don't find it difficult to imagine it happening behind the scenes and beyond the pages.)

Overall, Tweet Cute is a well-written story, with a narrative that shows more than tells, letting you visualize the scenes more easily. It has both heart and wit (though the article at the end was a little OTT—but if the author meant for it to be a parody, then job well done), coupled with a romance that is so full of understanding and mutual respect. Tweet Cute teaches you that it's okay to fight for your dreams—highly recommended for young adults who have a dream for their future but are also still figuring out who they are and what they want to do, going and growing at their own unique pace.

So that was kind of painfully cheesy, but in the best way possible, and I swear to God I didn't even intend the cheese pun. But anyway...

I absolutely adored this book. I figured I would because I'm a huge sucker for the hidden identities trope and the enemies to lovers trope, and I was right! Both are pulled off really well and this is perfect for fans of <i>Simon vs. the Homo Sapiens Agenda</i> and <i>Red, White and Royal Blue</i>.

Pepper and Jack are absolutely adorable and their Internet war is so in-tune in the current times. I just...I really, really loved it. It's not exactly quality literature or perfect in anyway, but it's so enjoyable? And the side-plots are so well-thought of and the writing is so good and it's just an all-around compelling book!

Their romance doesn't suffer from poor communication (most of the time) and all of their disagreements are valid, to be honest.

I'm going to be excited about this one for a looooongggg time!!

-Book Hugger

Tweet Cute by Emma Lord is a sweet, sassy YA rom-com that feels fresh and relevant in the digital age--there are twitter wars, viral memes, cyber bullying and high school drama. The characters are fun and relatable, and they act like teenagers (so that's a plus!).

I was rooting for the two main characters the whole time; it wasn't really enemy to lovers, but it was antagonistic acquaintances to boyfriend/girlfriend, which is a great YA equivalent. I felt like their relationship was very age appropriate.

The story wasn't just about will they or won't they date. Emma Lord made sure to add in other layers to their stories--family turmoil, financial struggle, themes of identity and self vs familial expectations, The ending was both adorable and rewarding, and it was realistic to the age of the characters and the genre.

The reason behind the epic twitter war, once revealed, did end up feeling a bit contrived, but it worked plot-wise, so I can't really complain. The mom, also, came across as immature and shallow. But throughout her character arc, she "grows up" by the end, so again I'll allow it. (lol)

On a totally different note, this book made me really hungry. From the sandwiches in the deli to the sweets baked by Pepper, I really wished the book included all the recipes.