Few journalists in the West have as much knowledge of or access to Samsung as Geoffrey Cain. His history of the massive corporation traces the company's humble beginnings, the twists and turns along the way, and the rise of the company as a global power. The book gives insights into Korean business and how the chaebols work. Samsung became powerful and massive but then it had to become at least a little cool with the help of some Western ad campaign managers. The book also touches on the debacle of the exploding Galaxy Note 7 and the legal troubles facing Samsung's family leadership hierarchy.

Initially the founder found a gap in the fresh veggie amrket. He then moved to 'import substitution' adding value to imported raw goods like wool.

Serving nation through business.

The start of a semiconductor giant, a decade behind the world. Stuns consultants by making all the TV parts and very well automated within 5 years.

Faulty parts are the enemy manifesto. Working in the future technology.

The problems/solutions in our future are not going to be from making the systems/processes better which were the kind in the TQM and other quality improvement process. Quality does keep doing the zero cross over but now we have enough experience and warning systems for those.

Goes into great depth of the marketing, product development, trends in the industry, People, culture, influencing consumers choices.