Matt Ruff creates an excellent novel in the vein of Stephenson. Gamers and non-gamers will enjoy this book. Ruff creates truly engaging characters with an interesting plot.

I really, really dislike the trope of referring to novels as something like "Harry Potter for adults," but there's really no other way to describe this book than as "Ready Player One for adults". It's an only-slightly futuristic cyberthriller about a "sherpa" who guides amateur players through higher levels in VR games. John Chu, 3rd generation gamer, and his team of 3 employees (none of whom have met in person) are running a successful business if you forget about the mysterious new clients and John's angry ex girlfriend. The novel is an exploration of the social ramifications of VR in the future, but also a commentary on today's issues.

Here's what I love about it: everything. The narrator's unique voice and perspective keep the reader interested in the action that is, after all, mostly in John's head. The use of VR allows Ruff to explore the question of what identity really is in a world where anyone can be whatever they like. The snark is strong with all of the characters, and is a main aspect of all of John's relationships, even his romantic one with his online ex, Darla.

Here's what I hate about it: almost nothing. This book is going on my shelf at home, it's going on the shelves in my library, and it's going on the "Hot Reads" table because I'm worried that it isn't going to reach as many people as it should reach. The only negative thing that I can say is that the ending isn't as strong as the rest of the book, but if you've read anything else by Ruff you're likely anticipating an anticlimax.

Matt Ruff has penned another winner. After Lovecraft County he proves he can change focus and still be on fire. He's obviously played a lot of the MMOs he describes in the book. Characters are smart and thoughtful. Also impressed with the diversity of characters to make it feel like a real world instead of feeling shoe horned.
One quibble is Darla comes across as more of an irritant than a fascinating character with enough allure to draw you in despite her unpredictable behavior.

Was nervous about the cyber part but turned out to be a pretty great read!
Thank you to the publisher and to Netgalley for allowing me to read this in exchange for an honest review.