For me this book is more in the fairly technical genre, it is the sort of book that I would have read when I was involved in marketing. Having said that, I think these methods can also be utilized in many other areas of development. I found this book interesting, for me at my time of life - a good book to dip into. For others in various fields - very relevant to business processes.

"Universal Methods of Design" is a user-friendly reference for design techniques and tools. I could easily see keeping a copy of this book on my desk for planning new projects.

I never say I'm a graphic designer -- it's just my background and I like organizing information. I'm definitely not an artist or a scientist, and this book made it quite obvious to me that I barely scratch the surface of design. While intimidating, this book is amazing and easy to digest in pieces (for me). It's a resource book I will use repeatedly until the information finally sticks. It also illustrates just how much science there is in design -- and how design surrounds all of us. The book breaks down the five phases of design are described and methods detailed out. There is a lot of information to digest and is fascinating to see just how complex human behavior is.

If you're interested in design and design methodology this is a fantastic resource. With 125 research methods, it's absolutely a comprehensive reference with short explanations and clear examples of each method to ensure you can see the application of each method. I really enjoyed my time with this book and as someone who works closely with the User Experience and User Experience Research teams, I feel like I understand some of the methodology so much more clearly now.

with gratitude to netgalley and quarto publishing for an early copy in exchange for an honest review.