On of the best books I have ever read on persuasion and negotiations. I liked a lot the examples provided and the structure of the book that gives a great overview on tools of changing the way people think and act for good.

Have you ever come across any content on "The Art of Persuasion?" Now, this book right here is 194 pages of intrigues and exploration of the things that bar people from changing. I love how the author explores these barriers to change while focusing on the people, so much so that it's not about the one who wants to change another, but more about getting the other to be open towards changing themselves. I love this.
The author at some point shares that "People are willing to consider different perspectives up to a certain point, but beyond that things get ignored." This little nugget of wisdom resonated with me because I work with communities in rural Kenya getting them to collaborate to identify, implement and sustain infrastructure projects and what's key in my role is persuading these communities, getting them to maintain that interest from the first time we meet to when we commission a project. So, simply put, I am inspired to apply the insights gained in reading this book to my work.
Thank you Netgalley for the eARC.
PS: I love the cover as well.

Deeply intriguing book on persuasion covering ground I've not seen presented in this way. For example, it's not hard to understand people value ideas more that they came up with themselves. But how do you convince them that they've lost a better option by sticking with the status quo. Or that the new position is the status quo and they're now in the loosing position. Not with just facts and evidence. That can cause people to become even more extreme - against your view! Fascinating insights, a little light on application so far. But as each situation will need the concepts applying individually some serious thinking will need to be done. Alongside, influence by cialdini and the books flip the script and pitch anything, this is essential reading.