So this was a book that needs more than one read. The marketing examples and how to bring your product or company into context to drive sales was the best part of this book.

Mathew has a lot of great moments in the book but I found some of his early points redundant and on the same level as other marketing books.

But I really enjoyed the last third of the book and his action plans were really doable.

Thank you for the advanced readers copy.

This is an interesting and instructive book that taught a me a lot about context marketing.
I'm not an expert to judge the content but I can say I appreciated the clarity of the explanations and the food for thought.
It's an excellent read and I strongly recommend it.
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine

This book teaches you how marketing should be done in this digital age. It should be based on context; targeted only to those who will find the messages relevant. The traditional way of marketing takes the shotgun approach: mass production of media hoping to appeal to a handful of people within their target market. Not only that it is costly for the companies but it is usually annoying to many consumers.

I like that this book explained the concept thoroughly and provided numerous examples to prove the points given. It also provides the guidelines you can use to adopt it.

How to motivate your prospects to buy? How to motivate your existing customers to buy more? In the age of digital and extremely competitive market landscape it gets more difficult to answer these questions. Some good ideas can be found in this book. I believe that each idea needs to be adopted and modified to your business and your market however a good starting pint of developing your context marketing is nicely shaped in this book.