A top and powerful content!
I highly recommend this book to any professional looking for improving their B2B marketing. Starting from scratch ? Improve your methods ? Modify an existing process? You will find all of the answers in this book.
Well documented and illustrated with a lot of relevant examples, I like using it again and again.

This book is a must have. A qualitative guide to creating B2B brand content people engage with & trust

Interesting angle on content creation for brand activities. Every brand aims to stand out in a crowded marketplace. Content is one of the most powerful tools. This book will guide you in how to become a journalist for your brand positioning and marketing activities.