Great insights about the history and opportunities that DTC companies face. The author provides great insights and "behind-the-scenes" aspects which add to the narrative. Thoroughly enjoyed the book and recommend not only for those interested in DTC brands but to anyone in business today. Great lessons to be learned.

A fascinating look at recent, (mostly) successful start-ups. Includes Warby Parker, Dollar Shave Club, ThirdLove, and other online-only retailers challenging larger, established brands. Interesting reading for business students, anyone starting an online business, and people who enjoy a good David-and-Goliath story.

Very well done. You can get much of this info elsewhere (e.g. podcasts focused on founders), but the author is very thorough and this includes more detail than you may get elsewhere about how each business was created, and it puts lots of info in one excellent source. This is not a how-to book, although you can find some pointers and ideas via examples presented; maybe some inspiration too if that's what you're seeking. Otherwise, this a bit like the NPR show How I Built This in writing. Good stuff, very well reported and researched if you're curious how some disruption takes place.

Thanks very much for the ARC for review!!

A fascinating look at these young upstart online businesses that seem to appear from nowhere.Companies like Warbly Parker great frames decent prices who are an amazing on line success story.This is an informative interesting fun look behind the scenes at the creators of these Billion dollar businesses brilliant business people in today’s world.#netgalley #henryholt