Member Reviews
If you are interested in an inside look at the airline industry, this is a good book for that. Written by a former CEO of multiple smaller airlines, it provides an unvarnished look at the good and the bad aspects of the industry.
I was excited to read this. A book like Turbulence, delving behind the scenes at a business as complex, important and largely opaque to its users, should be fascinating. It is not. It is poorly written, uninteresting and seems more of a vanity book project than anything else. The personal anecdotes are largely banal and of the type that would be materially improved if they ended “and then I found $5,” and the research if sourced at all is sourced TO WIKIPEDIA! It doesn’t seem too much to ask for more effort than one would expect in a college intro to business midterm paper, particularly coming from an executive who touts his decades of experience in the airline business.
The book is done no favors arriving mere weeks after a global pandemic complete upends the industry but given the author’s experience with airlines in financial hardships one might at least expect some stories or insights relevant to the current situation. Even there it is disappointing.
Unfortunately, I cannot recommend it. For that reason, I did not post this review on Goodreads.