Chuck's book gave many good insights and tips on succeeding in the harsh business world and taking risks, would recommend everyone to give this a shot.

Quite simply an essential book - on the attitudes necessary to be an innovator. Most books focus on techniques orintegrating innovation practices into companies. Nothing wrong with that. But as an inventor and hopefully an innovator myself one day (yes, there is a difference and this book will tell you why) I found breath-taking gems (like the aforementioned definition) in every chapter. I am strongly thinking of writing out the takeaways (summarised atthe end of each chapter) on the wall.

It's been a while since I've read a non-fiction book I cannot put down but this one is at the top of my recomendation list for would be innovators. I can tell you - from personal experience - the attitudes necessary to work these ways are not intutitive. But they are necessary.

We are seeing slow transition from filament bulbs to CFL and now to LED lights. It has been made possible by innovators like Cree which is pioneers company which made blue LED.
It's former CEO takes us through various possible reasons why his company could do what it has achieved.

Book is written in typical interesting nonfiction book with lots of real world stories to corroborate the principles outlined in the book.
It is divided into crisp chapters with minimal repetition.
Although we find common stories like kodak, apple, PARC, Fedex in there , but author has gone little ahead than common nonfiction books about innovation.

First time I got to read about huge failures of big firms like microsoft, Google and Apple and even Amazon.
No body tells you those stories even if saying that failure will occur in 90% of new efforts.
It is a very informative, deep and easy on mind work. To know about journey of LED is also fascinating.
A very interesting study about why innovation is must for big organisations to survive.
From basic reasons why innovation falls behind as company grows and how few firms are maintaining their innovative edge.
I thoroughly enjoyed the book and recommend to everyone interested to go deep in business and technology.

Thanks netgalley and publisher for review copy.