Excellent take on what we can proactively do in 2020 to lead better, cleaner and more conscientious lives. Cole is a thoughtful, incisive, non-preachy author in examining the problems and then searching for answers to what is going 'wrong' in the way we lead our modern lives in the twenty-first century. Recommend.

I liked the concept and topic's within this book but but did feel that it was a little long if I'm honest, I kept finding myself getting distracted in places. I loved the interviews with people such as David Attenborough. If I'm honest I think I would prefer to read it again in print format as for books such as this I like to be able to get my pen out to highlight quotes etc to refer back to.

We love in scary times and we need more books like this. Positive ways for the individual to make an impact in a world where it feels as though everything is beating down on you. This book is a ray of hope we all need.

Who Cares Wins felt like a dissertation on the state of the world and what you and I can do ourselves, and what needs to be done by people with power, to save it. However, it felt a little longer than it needed to be, there was reiteration and doubling back, subjects that came up before would come up again but in a completely different section. It felt like it needed one more edit or tidy up.

However, Lily Cole writes well and certainly has many suggestions for how we can 'do our bit'. Although she can't set out a grand master plan she did make me think about what I do that impacts the world, and what I can change. It's well researched and presents many points of view. Though she has ideas about what she might do she gives us all the information we need to make our own decisions.

This would probably be a 3.5 truly, due to its somewhat untidy nature, but given it's trying to save the world, of course it gets rounded up.

Who Cares Wins review

This was such an insightful read! I particularly enjoyed the snippets and interviews with individuals such as David Attenborough. Lily Cole is such an inspirational person, using her platform to raise important issues on environmentalism. It was interesting to see the certain aspects we take for granted which can cause problems for our planet such as fast fashion and technology.

However, the lay out of the ebook was very messy, it was difficult to read. Hopefully this was only a problem for me but it took me much longer to read this because of the lay out which overall made it hard to follow and engage with the book.

A thought-provoking and wide-ranging - and above all, optimistic - look at the challenges facing us and facing the future of the world. Accessible and inspiring.

Lily Cole is a rarity and a gem; a woman who has used her platform and fame as a model to shift the attention to prominent real world issues close to her heart and for that, I have the utmost respect and admiration. It can be tough to feel as though your one voice, as an everyday citizen, actually gets heard against the melee but this book brings some much-needed optimism in a time when stocks are indeed running on empty. She discusses wide-ranging topics such as ecology and the environment, feminism, equality, sustainable food production and our energy consumption, to name a few, and whilst there may be few answers as to what should be done to ensure our future on this planet, it certainly stimulates the brain and gets you ruminating. An engaging, thought-provoking and extremely interesting read. I flew through it as it is written in such an accessible fashion and touches on so many fascinating and incredibly important topical problems in such an optimistic and high-spirited manner. Cole is an inspiration. READ IT!

I remember Lily Cole from her days as a model for Topshop (when I was a college student spending every penny I had in there) so I was really intrigued to read her book. I didn’t know much about it other than it was described as “a call to action for a better future”.

I loved this book! Covering topics including climate change, fast fashion, consumerism, the food industry, sustainability and waste, I found myself highlighting quote after quote from every page. It has made me reconsider the choices I make daily and has compelled me to want to make a more conscious effort to do better. I liked the fact the author was not trying to shame us for our choices, but educate and show us that we can make a difference. The focus was on optimism that the future is not set in stone, we have the power to change it!

The author has clearly done extensive research for this book and also interviewed a host of aspiring people, including the legend that is Sir David Attenborough. Thank you for educating and inspiring me @lilycole. I cannot recommend this book enough!

How gorgeous is the Harland Miller cover too.

Big thanks to Netgalley and the Publisher Penguin Life. I absolutely loved this book and really impressed with the author, Lily Cole, a woman of many talents. I love that she has used her high profile as a model then actress to campaign and all that she does, she does so well. I think I'd go as far as saying that she has the 'Midas touch' if it doesn't sound too cliched.

I loved that the book is easy to read and filled with useful facts. I read it quite quickly though didn't get round to leaving feedback before now.

Lily is a remarkable woman. She has used her fame through modelling to make a better world - a clever and engaging woman too by how she meets people and networks for the good of us all. It is so full of facts that I did have to put it down every now and again but I was always pulled to start reading again. The thing I liked the most about the book is that she is truly optimistic for the future. There are so many doom-mongers who offer no solutions but Lily does and as Vivienne Westwood says in the description - "I wish Lily was world controller"!

Who Cares Wins is thought provoking book about some of the most challenging issues that are facing the world & challenges the reader to respond to them in some way, however small.
It is a book that covers the expected climate change, food waste & whether flying is always bad – but also less obvious ones such as the importance of community, working hours & the media. For each topic, “both sides of the argument” were explored in depth – the reader is encouraged to explore the positives and negatives and come to their own conclusions. I really appreciated this approach as it was like having a discussion/chat with the author or a group of friends. It was a bit rambling and choppy in places but the abundance of quotes & margin notes (these need to be improved in the kindle version) add credibility to the text.

Disclosure: I received a copy of this book free from the publisher via NetGalley. Whilst thanks go to the publisher & author for the opportunity to read it, all opinions are my own.

I really struggled to read the book in the PDF/Kindle format so I had to give up (it just didn’t work for me where there were quotes etc) but I love Lily Cole, what she does, what she stands for and the message she is conveying so I will still be purchasing the book upon release and I’m really excited to read it!

This is a really well researched book by Lily Cole. We all know that global warming and other environmental issues are happening but this is a brilliant insight to the reasons why and what can be done differently. All facts were given with opinions from both sides and seemed to cover all angles. Upon finishing this book, I felt like I'd received the education I was expecting from it.

Wow, put aside your precenceprions. Lily Cole is a Cambridge educated scholar. Her passion is the future of our planet. It does not make for comfortable reading with lots of options that have conflicting outcome for the world we live in..
A well thought out dialogue concerning lots of different issues. Very powerful and thought provoking.

This is a very thoughtful and insightful book to read. I really admire Lily Cole and have for years. Its inspiring seeing and reading women who care about important things happening in the world. Its reaffirming that we are in this together.

This book provides an overview about environmental and society concerns with some research into various areas, which the reader can then take to further research in the variety of subjects to get a well-rounded visual. Not all is as black and white here, but the book provides a range of concepts and possibilities for improvements. The concerns in the book will allow And provide a generalised understanding. This could be used as a guide for the concepts on society and the environment.

I'm sorry to say that I found this a rather rambling read - possibly more suited to a series of blog posts than a book.

The book covers a multitude of green and ethical consumer and societal issues; each positive solution seems to have a minus, but other solutions are mentioned as "in development", so perhaps there is cause for some optimism.

The author is obviously an intelligent and caring person, and has done plenty of research. However I had some issues with some of the statistics quoted as they don't match other sources I have read.

All that said, it's still worth a read.

My thanks to NetGalley and the publishers for an ARC. All opinions my own.

Who Cares Wins is a comprehensive look at how our lives impact the planet and how we can seek to respond to the challenges of the climate emergency that we face. It looks at every day-to-day aspect of our lives, from food and fashion to travel and shelter, and the range of responses that are being considered by man, some simple and some rooted in the world of science fiction.

The scope of the writing is enormous, drawing inspiration from the creative wealth of Silicon Valley, the natural simplicity of Walden Pond and almost everything in between. What strikes me most about the book is how messy the world is and how few of our decisions are black and white. We live in a world of grey that we must navigate with hope and humility.

That is an important aspect in the way that the author has approached her topic. A very broad spectrum of thought and ideas has been investigated but they are presented without the pressure for a dualistic judgment of right and wrong. The reader is encouraged to engage with all of the ideas and all of the possible futures and then respond in the way appropriate to them.

Should we look to a new wave of technology to allow us to do the things we do without damaging the environment? Should we remove ourselves from the present technologically driven consumerist society that has caused the damage? What can we learn by listening to ancient indigenous cultures that have for many years been attacked by Western colonialism? How does gender influence the way we live and can we balance masculine and feminine to break the historic patriarchy that has promoted competitive destruction?

Cole is clear that the route to a more sustainable humanity and to a future that combines the limits of the planet with adventurous, expressive human life will not be found through force. It is up to all of us to reflect and look inside to forge our own voluntary and empowered path, in light of the situation we find ourselves in individually and collectively.

Of course, the danger there is that we take the lazy route of not engaging at all, we miss the opportunity for inner contemplation and sleepwalk into continued destruction, but even there we have hope in the regenerative capabilities of nature to move on without us. Who Cares Wins is an invitation to be the best that we can be, working out a future that is collaborative, creative, inclusive and joyful and is one of my favourite books of the year so far.

I loved this book. It is a really well researched, thought provoking read. And Lily Cole is walking the talk as well as using her profile to question current practices and how to live a more balanced life with respect for our environment. It is a book I would dip into time and time again and was so relieved that she gave balanced arguments rather than one sided. I highly recommend this book to anyone who cares about our futures and that of our offspring.
Thank you to Netgalley for a pre-publication digital copy in exchange for an unbiased review.

Who Cares Wins is thought provoking book about how everyone can do their bit to create a better world -from climate change, to social equality and other issues we can all have a positive impact on, regardless of how small we may think we are.

You may remember Lily Cole as that young girl in the Topshop ads many moons ago but you may not know she chose to follow traditional education and graduated university. Not that a degree makes anyone better than others but it can be slightly annoying when celebrities use their status to preach about things. Lily appears to be level headed and uses her fame and connections to add expert subject matter to her research.

The only flaw I can find in this book is that it mixes a lot of different topics. I understand why Lily has chosen to talk about all of them but if this book is anything to go by, I think she has the talent to write standalone books on some of these subjects. I look forward to reading more from her.

Disclosure: I'd like to thank the publisher for my advanced reader copy. This is my honest review.

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