The easy to follow guidelines were fantastic. I shared with my entire marketing team and had a full meeting to review our process. Great read!

This is a good look at customer insights as a broad topic. Why they matter, how to understand them, utilize them in acquisition and retention.
There are loads of examples, case studies that I loved the most about this book. It was really down to earth and real.

Thanks a lot to NG and the publisher for this copy. ,

This is a very informative book about strategies. There are expert opinions, key takeouts and the references about every topic they talk about. It explains why customer insights matter, how to generate them and how to use them. I received a free digital copy of this book from NetGalley in exchange for my honest review

This is a very comprehensive modern marketing and customer journey book. You can find the strategic approaches of finding and retaining your customers. I liked the idea of the book being based on practical experiences from modern companies.

This book was a great summary of marketing techniques to use day-to-day. I don't work in a marketing job, but as a business analyst I can apply a lot of these marketing techniques at work and to my systems. I enjoyed learning about how to provide the customer a better experience based on marketing.

Thanks to Kogan Page Ltd and NetGalley for a copy in exchange for an honest review.