As a freelance writer and historian who doesn't have a traditional corporate structure to help with networking and mentoring, I'm always looking for tips and tricks to make the sometimes-awkward process of meeting new business contacts more pleasant. Since I'm an introvert, this book felt like it was written just for me. Matthew Pollard's focus on the ways that introversion actually helps with networking felt like a refreshing take on the topic.

I received an electronic ARC of this book via Netgalley for an honest review.

This book does, at its core, have some useful advice that I hope to work into my life. That said, it could have taught its lesson in a fraction of its length--and in my opinion, at least, would have been stronger for it. Most of the book's advice centers around identifying your professional passion, identifying a niche audience for it, and then--in essence--crafting a clear mission statement and using that when you meet people.

The biggest issue I had with this book was that, despite being an introvert who struggles with the idea of networking, I spent most of the book feeling like the target audience was a person I both am not and have no desire to be. A considerable portion of the text seems to be aimed at a hypothetical reader who is already either a small business owner or else very successful in their field of passion, working in a capacity that specifically involves sales to wealthy clients. As a government employee whose interests (if not actual employment) are more in public history and cultural resource management, it's a bit of a leap for me to try to apply a lot of this to my own life and career goals.

While the stories that Pollard tells throughout the book do illustrate the method he suggests using to network, they often serve to bulk up the length of the book without adding much substance. The various ways in which he has dazzled everyone he meets (as long as they're affluent, powerful, and/or own a business that caters to the affluent and powerful) is not particularly interesting to me, but I suppose it might have more appeal to someone who really sees themselves in the "business world" or aspires to entrepreneurship.

All that being said, many of Pollard's points doubtlessly are good advice for anyone. Convey your passions clearly and succinctly, be an engaging storyteller, don't try to be everything to everyone but instead be very good at what you are and do. In the end, what I got out of it is that the principles that apply to writing good interpretive signs and exhibit labels probably apply to telling people about yourself, too (though of course Pollard never puts it in those terms--he's "The Rapid Growth Guy," not a cultural resource management/interpretation/public history guy).

I really value this book. If you've been in business for yourself you will have been to a networking event at some point. Often you'll end up feeling it's a futile exercise because of the WAY you network. It doesn't have to be a numbers game with your job description stripped down to its function: I'm an accountant; I'm a copywriter etc

Well, if you just buy this book for :

a) learning what a UM is - this is truly useful and mine is I am an Ingenuity Engineer
b) the advice on pre-preparation and how to treat people once you have initiated a relationship

It's really valuable advice and will help introverts bring the best version of themselves to moving forward.

This is a little different that my usual self-help review, but there's a reason I was drawn to this book to review. First of all, my mission is to review books that will help therapists, either with their own business/self-improvement, or with their clientele. I've found that a LOT of us therapists are introverts, and as introverts and helper types, we are often terrible at being business owners.

When I first started my private practice and was trying to build a healthy fee-for-service clientele, I used to go to networking events a lot - BNI (business networking international), chamber of commerce mixers, and what have you. I always found it awkward, not only because I'm an introvert, but also because of the nature of our business. I don't know if you have noticed, but say "I'm a therapist" in a crowd, and no one says another word, just drifts awkwardly away to some OTHER conversation. Like it or not, there is still a stigma around therapy, or a fear of getting "analyzed" or whatever.

My solution to this is a solution that Pollard goes into great detail about in this book. Specialize, find your niche, and find a way to say what you do WITHOUT saying "I'm a therapist". I've never come up with a clever two word title like Pollard suggests (if I did, I might be the Marriage Maven?), but I created a one liner that expressed my niche without using the word therapist or counselor. I used to say "I help couples in distress save their marriages from divorce court". I developed a worksheet for my Therapist Marketing talks that help people find a niche line like this. But I also really love the idea of finding a two word description that prompts people to ask "What's THAT?"

I also really love Pollard's advice to "be a giver", and give people something of value instead of just trying to sell them on your service. Especially as a therapist, people don't want you trying to convince them they need therapy (in public no less!) or diagnosing them at a networking event! But almost everyone could use your "5 tips for couples in distress" or "2 things you can do anytime when you're anxious" type of information.

Pollard's system is a system I think could work for a lot of introvert therapist-types. If you are trying to convince people to pay you upwards of $150 per hour out of pocket when they could possibly use their insurance instead, you're not going to sell them using logic. You're going to sell them on it by Pollard's mantra: Success doesn’t come from being everything to everyone but being the only logical choice to a select few.

This book will be out on January 19, 2021 and is available for pre-orders now.

This book removes the myth of introversion and gives introverts a powerful strength to use introversion to their advantage for their career and in marketing. It offers stories of introverts with examples and what they did to work for them. As an introvert, I have struggled with the marketing aspect and putting myself out there. Deeply thorough, with many steps to apply to any type of business. I’m an author, and while afraid this would focus more on corporate type of businesses or business meetings, it did not. It applies to any type of marketing in any field. It also talks about finding your niche and is not just about being a business owner. It can help introverts in any career, any relationship, and in life in general. So much good info in this book, definitely one to savor and keep absorbing for years to come. A go-to book, a book for my keeper shelf. Highly recommended.

What I found dominating this book was stories. Stories about this person, or that person, set up to help the author persuade, but ultimately stood in the way of networking. I would rather have the information, pure and simply delivered, than a roundabout description just taking up space on a page.

One of the best books I came across on pragmatic approaches to networking. Recommended

Thank you NetGalley for letting me read the book before release.

https://www.goodreads.com/book/show/52611570-the-introvert-s-edge-to-networking

I really enjoyed this book. I was expecting something much different. A say this and then you can say this type of scripting. But it’s not that at all. I have also discovered that I am more of an extrovert than I originally anticipated. I do a lot of the tactics that he recommended. I would recommend this book to my peers who are afraid of speaking in a room and “network”. It gives some good tips and pointers for being prepared for that type of event.

I like how the author is showing networking as a lifestyle instead of a bunch of events. Do believe however, one must make sure your UM (Unified Message) and your name are linked. Remember story of a lady who became known as “Pink House Lady” but no one knew her actual name.

I was given an ecopy of this book in exchange for a fair and honest review. Thanks to Netgalley and Harpercollins for the opportunity. This book caught my eye because it addresses what I see as a professional weakness that I have as an introvert. The author clearly has found his niche in life, and lays out practical advice on how to alleviate these weaknesses. While business owners will find the most use out of the techniques introduced here, anyone looking to network and brand themselves will be well served by reading through these anecdotes and how-tos. For an introvert, having a step by step recipe to follow is extremely useful. The central piece of advice, which he admits will be painful for an introvert, does involve a few phone calls, but only a few, and the author even lays out a script for those. While I cringe at thinking about making those calls, the argument is well presented by his evidence that the benefits will be well worth it. In terms of business books, I recommend this highly to anyone who has felt awkward during networking time at a conference or at a social event. It lays out the formulas that successful networkers use-so what looks like wizardry that only an extrovert can pull off actually seems achievable with this guidance and enough practice. I did not know who the author was going into this-although he has had great success in life and has written in this specific niche before. This is well worth your time for anyone who wants to level up their social game as an introvert.

People approach networking differently. I, personally, won't come and talk to a stranger just with a goal to network. I would not bother anyone if I don't have a specific goal or any idea to share with that person. And I expect the same approach to me. Typical introvert :) I have also friends who will go and talk to as many strangers as power at any given event and that is fun for them. It did take me many years to network and it is indeed a good thing to do. This book will guide you how and will be very useful if you are like me :)

A fascinating book, full of real life stories of people who the author taught to network in a way that was suitable for introverts. He also gives plenty of instruction on this, as well as illustrating the material with stories. The history of how we network is a fascinating topic as well, in that people used to know everyone in a small community, and it was bound to lead to disaster if the local businesses sold inferior products the way that churn and burn salesmen did. A deeper, more authentic relationship was required from local people. There is a great deal to recommend this book, and I do recommend it wholehearedly.