This is fun history the Vespa. I loved all the vintage photographs and advertising. The text is informative and easy to read. Enjoy

While I did not get a change to access the eARC give by the publisher, I was able to track a copy down.

Honestly, I read very little of the book. I preferred to look at the different photos. The little I did read I found the history very interesting.

For me Vespa was not a must buy book, but I think for some especially those into motor vehicles or Italian history this would be worth a buy.

I received an eARC from Quarto Publishing Motorbooks through NetGalley. All opinions are 100% my own.

A fabulous look at the iconic scooters of Vespa. I'm not a vehicle person; I don't care what model or make of car someone has, I just want to go from point A to point B. But even I will swoon over a Vespa. A Vespa is not just a scooter, it's *the* scooter. Here we get an overall history, highlighted models that were significant, advertising through the years, popular culture, races, rallies, and records, and a gallery of customs Vespas, plus lots of gorgeous photographs, schematic illustrations, and more spread throughout the text. A great look at one of the most influential vehicles ever made.

#Vespa #NetGalley

I am very biased but I love Vespa, as a charismatic urban two-wheel transportation. I love its design, colourful outfits and elegance.
This book though surprised me by the quality of the information. I was expecting something mid-way between advertising and photography but it´s much more than that. It includes quality information about the history as well as the technical capabilities of various Vespa models, as well as society contexts, including within the great economic development trends within Italy.
Especially recommended to Vespa fans curious to find out more about this iconic brand but as well to everyone interested in transportation trends and flagship Italian products.

This book presents the history of the Vespa complete with heart-throbbing pictures of these little motorbikes as well as those clever and attractive adverts. So terrifically sexy, and Audrey Hepburn makes more than one appearance. You'll be drooling over this book for years to come!

'Vespa' is a wonderful journey through time and culture. Boasting a plethora of period images (photos, advertising, film stills), one can't help but be swept away by the magic that is the Vespa, in all its incarnations. 'Vespa' is a snapshot of the birth, development and foundations which have made the Vespa the icon it is today.

I would recommend this for readers interested in mechanical engineering, automotive history, Italian culture and Italian industrial design. This would also prove a valuable resource in school and university libraries in which Italian language and culture are taught. It provides invaluable insights into the design processes which responded to market needs and socio-cultural demands since its inception.

Thank you to NetGalley and The Quarto Group - Motorbooks for this copy in exchange for an honest review.

#NetGalley #Vespa

This is an enchanting journey into the very complex world of Vespa.

Much more than a vehicle, much more than an object of desire this book covers the brand in all its facets. It starts with the history of the manufacture, Piaggio, catalogues all its models and their special technical features, but it also focuses on how the brand has evolved through the years and the special way people offer it space into their lives. From a two wheel vehicle this special creation has become a flag brand for Italy, but also for freedom and for fashion, but more than that, it surpassed the expectation people had for it and conquered, with the help of adventurous people, many difficult races and riches extraordinary places.

For me, more than a beautiful book, this was a beautiful story of how a brand can continue to innovate and still keep its core values and traditions to become an extraordinary products.
I loved this book, it's a must have for Vespa aficionados and also a great gift for lovers of Italy, innovation, branding, adventure and more.