For the past several years alone, there have been several remarkable changes in the world of business. The digital revolution brought about by artificial intelligence, cloud computing, blockchain technology and many more practically reinvent the business models of many organizations.

Due to this, we’ve seen some ways on how companies adapt particularly in its selling function. However, there are some who still rooted to the old selling paradigm.

This book provides practical and comprehensive advice on how to establish sales management function that truly reflects the current dynamic of the business world. It has full of insights, examples, and illustrations that will help sales managers and executives understand the current challenges and effectively deal with them.

This book will be a great contribution to the business literature of this time.