Wow!
After finishing this book I have so many mixed feelings! The good kind, I guess, but so many!

Ali and Alana started Bulletin, a business similar to Etsy who kept changing, got a funding with Y Combinator and kept on changing some more. The book is Ali's story of their journey, sprinkled with a lot of knowledge and pieces of advice on what gearing for a funding means, how to pivot, how to advocate for your business and so much more.

In a nutshell this book is like talking to a friend about how she built her company. Honest talk, swear words, the happy moments, the incredible hard work, industry biases and making the hard decisions, they are all here.

This book started as a nice story, though it features her not so happy childhood, kept becoming this sunny millennial successful story and ended in such a mood that can only be described if you mix together the hard lessons of being a young business owner and the pandemic. So more than anything I appreciate the level of honesty and vulnerability the author shares. I also appreciate greatly the business lessons Ali offers, they are so diverse, and putting in the spotlight the challenges of being a woman founder. I do believe this book is incredibly valuable for any woman in this position, no matter the level. This book is a true gift.

So well written so informative.The author shares with us all the facts of starting a company.Learned so much on each page highly recommend.#netgalley.#Abrams

I wasn’t familiar with Ali Kriegsman before this book, but I love her writing voice, the structure of this book and that has more relevant, applicable advice that I seen in recent advice books. Would recommend this book to someone with entrepreneurial spirit

This is an excellent book with full life story of the author. Her backstory and how she started her company. All the hoops she had to jump through. Great book!

Of you are looking for an interesting and challenging story of building a company with a real truth behind the curtains, you should choose this book. Pretty much on every page I have recognized the steps and situations we went or go through. Love what you do and challenges will be less meaningful because you will be focused on your goal.