I highly recommend this to anyone seeking basic pointers in starting, running and managing their own business.

It is a very useful book if you are looking to improve your knowledge about startup management and positioning. It is far from being a ´how to´ kind of book as it assumes that the reader has already a basic knowledge about the aims although in need of a significant calibering. Although I am familiar myself with various industries and start-up culture for a couple of years, I´ve found a couple of useful hints, especially when it comes to patents for instance.
Recommended read for a better knowledge of the business and marketing opportunities. Especially if you are a highly specialized startup, active in the field of innovation, this book will bring a dramatic added value. I would have been interested personally in more information about how to operate in a digital world, but it is because my interests are less specialized probably.