Book is extremely well written and addresses many of the topics relevant in today’s world, especially for women. It is encouraging in nature and gives the reader the opportunity to put into action steps to make those changes. The author has written it in a motivating tone that leaves the reader feeling better about themselves. I have followed Jammie Kern Lima for years and I am thrilled she has given people an in-depth view of her life, struggles and success.

I never heard of Jamie Kern Lima,, but she's an amazing entrepreneur with a great story to tell. After reading her book I think every woman should know about her! Her new book, "Believe IT!" is so motivational and inspiring. She tells the honest story of the struggles and successes she went through building her company,both professionally and personally. You feel like you're listening to a friend. This was a fast read and s0 uplifting. You feel like you can conquer anyting in front of you after reading her book. I highly recommend it to everyone!

I genuinely enjoyed this book on so many levels. It was inspiring to hear from a woman who was told no for so many reasons and persisted the hell out of life. Jamie’s story is one of resilience and industriousness and is hopefully one that young girls read and recognize as a possible future for themselves.

I absolutely loved this book-I could not put it down!
While this book fits under "Self-Help", it didn't feel so much like a self-help book to me. I love learning about other peoples lives, especially those who are completely different than me...because I always learn they really aren't that different! They may have more money (or a lot!), but they have things they've had to deal with that I have or things I cannot imagine having to go through. But they've come out the other side.
Hearing Jamie's stories made me laugh and cry. I never knew what I was going to be in for each day I read a chapter. Jamie's stories, especially when she talked about the start of her business, made me feel like I was right there alongside her as they happened. I got anxious. Then I got overwhelmingly excited when something awesome happened. Or I got upset when something disappointing happened.

Jamie is so inspirational AND relatable! Her real-life experiences and stories left me feeling encouraged and excited to go after my dreams.

I love a good success story. I love it even more when it is a true story of the journey and not a list of how to's. Everyone's journey is different and what works for one person is not necessarily going to work for another. Reading Jamie Kern Lima's story of her journey was inspiring to say the least. I greatly enjoyed the detail she put into the pages of this book, you could really feel like you were along for the journey with her.

Believe It is an inspiring and motivational book about thriving despite adversity. Jamie's candor and honesty are refreshing and the book will be a resource for many to explore and discover inner strength and wisdom.

Believe IT: How to Go from Underestimated to Unstoppable by Jamie Kern Lima

My first thought when reading this book was, HOW did it take this powerhouse of a boss human being so long to share her amazing story in a book?! There’s so much good stuff in here. And the format is refreshing.

A stark contrast from the stuffy self-help books out there, this book is more vulnerable and honest. It’s more like curling up with your girlfriend in slippers with a glass of wine while she motivates you then following a visual model of “what to do next.”

Although I am not very familiar with the beauty industry, I don’t live under a rock, so I knew of IT Cosmetics and vaguely had heard stories of Jamie’s powerful presence on stage. I was not very familiar with the “why” behind her brand before reading this book and love her passion for achieving anything you set out to do. “Find your why girl, then fly, fly, fly.” I had no idea her struggles she had faced when it came to being adopted and feeling abandoned, but her persistence in finding her birth mother and then the way she chooses faith over failure again and again was incredibly inspiring.

Her support network of strong female friends spoke to me as well. It’s something I also value and hold in the highest regard, and it’s a nice reminder to maintain those friendships and keep helping others achieve their dreams.

I could go on and on, but one last important point that spoke to me -- when Jamie made the Forbes Richest Self-Made Woman List, she tried to hide it or shy away from it at first. She is a humble woman, after all. But then she realized that swapping the word richest to successful will help other girls realize the potential out there. It can help encourage girls to amplify and not dim their light.

Believe IT is a book that really will inspire you to not only believe in yourself but to believe that the things you have overcome in the past have prepared you for the things that you WILL overcome in the future. From hearing about Jamie's experience with rejection after rejection in your business to discovering a family secret that changed her life, this book was truly a page-turner that had me cheering for Jamie.

What this book also did was inspire me to cheer for myself too. I realized all the times that I allowed other people's opinions, the "mean girls," and the self-doubt hold me back from pursuing my goals.

Hearing about Jamie's journey and the action steps she took to believe in herself, have inspired me to do the same. If you're looking for a quick read that will inspire you to take action, this is the book for you.

This is a review of Netgalley copy that I received in advance of the publishing date - that I paid for by being a part of the author's "pre-launch team."

Until January, I'd never heard of Jamie Kern Lima. On New Year's Day, I watched an all-day motivational online program from Brandon Burchard, ONLY because Mel Robbins was on it, and I like Mel Robbins. The program line-up included Jamie Kern Lima, founder of IT cosmetics. At the time, I was like, "Cool. Successful female entrepreneur" and moved on. Then I started seeing Facebook ads for her "launch team" for her book. What pulled me in was the activity book/journal to use with the book and a program from her. I'm a sucker for activity books/journals and online personal development programs if they have some validity. In this case, she was a successful entrepreneur who hadn't inherited a business or wealth.

After looking at the launch team goodies, I decided to spend the money on the Kindle version, which would give me access to a Netgalley copy.

Here's the review:

It's an easy read, and she, or her ghostwriter, is a good writer.

Yes, there's some God talk, and a lot of it. I suspected as much when I saw that she had Victoria Osteen as a speaker on her free all-day online "pump you up" presentation on February 22, 2021, the day before the book was available. (It became available today.) There's a whole chapter devoted to her definition of her faith. It's light on Jesus, no mention of Christ, and all God light. Just putting that out there for those who want to know. By praising Osteen, I knew what kind of mentality I was dealing with.

My takeaway is this: She's worked very hard for a long time to be where she is. She also probably couldn't have done it without her husband, Paulo, whom she met when they were both at an elite business graduate school. Over at least a decade, they put so many hours in that they didn't spend time with family, they didn't spend time together as a married couple, and their physical health was in tatters for years. You may be a business success, but what does that say about your life? That's not my definition of a successful life. She may have the time and money now to live life, but there was no guarantee that this would happen, and that after 40, she could finally start truly living.

Also, she does touch on her and her husband's addiction to work. That's definitely something that they need to work on. Addiction in any form isn't healthy. I'm curious to know what they were both running from by being workaholics. Typically, if you have one addiction, it will transfer to something else if not dealt with.

If you're looking for a "how to be a business success," from this book, let me save you some time and money. These are the book's takeaways on that topic: learn business, develop and protect a product, develop a good story about the product, have a partner who's willing to work for free, and be willing to dedicate your life's energy and time so that your business might be a success.

While she does spend a lot of time talking about "raise up the women in your life," which is inspiring, it's a bit light on that, and I'm probably going to read the Sallie Krawcheck book.

It's also a memoir, with a lot about her struggle to deal with being "given up" at birth, even though she was adopted into a loving family that could take care of her. I really hope that she's sought counseling from a licensed clinical counselor and not just a "pastor" to deal with her issues related to being "given up." She doesn't have issues with being adopted, she has issues with being "given up" by an 18-year-old girl who became pregnant after a one-time sexual act back in the 1970s. Her lack of compassion and understanding for a girl who found herself pregnant and scared in the 1970s was appalling to me. Her wanting to be held like a baby (as an adult woman in her 30s or 40s) by her birth mother was troubling.

Her chat room on Facebook tends to be adoring fans who are familiar with her as a product - not her cosmetic line, which is baffling to me.

Do I regret spending the money for access to the Netgally copy? No. It definitely shows that hard work and many sacrifices are probably necessary for a start-up to be successful. I'm looking forward to seeing this 5-lesson program she created because the one thing that comes across is "You must believe in yourself, even when no one else does," even though in her case, she also had an incredibly dedicated husband who she definitely gives credit to for her success.

Who is this book for? I'm not sure. I read it because I'm looking at starting a business, and I wanted to be inspired by a successful female entrepreneur who wasn't born with a silver spoon in her mouth.

I loved reading this book! Believe IT gave me the inspiration, courage, and "true grit" motivation to truly be authentic and believe in my dreams. Jamie's life struggles, self doubts, and fears are ones that we can all relate too. She shares her stories and how she overcame them. Key point is everything that Jamie shares, we ALL can use. We just have to believe! Believe in yourself. I strongly recommend this book for anyone struggling with self doubts, fear of rejection; feeling stuck; or just need some courage and motivation.

Believe IT is such an inspirational read. I took away so many helpful "life lessons" for myself. Jamie's life story is amazing yet relatable. She makes the reader feel like a friend and reminds us throughout that we belong and we are enough exactly as we are. I am inspired by Jamie's determination and perseverance, and by how many lives she has changed for the better. This book is going to change even more lives! I'm excited to use the "Believe It" action plan workbook to help me think about my life goals and my big "why" to help keep me focused and moving forward.

As I read this book, it feels like I am sitting down with a beverage in hand talking to my friend. Jamie was vulnerable and honest throughout this book. You will see what hard work, dedication, perseverance looks like. I thought I would learn the story of her building her company, but it is so much more than that. It's a must read.

What an amazing book! True grit and determination is what you will find within the covers of this read! One to add to your professional and personal development toolbox.

Jamie's story is so inspiring! I am actually surprised that I was unaware of the author before this book launch. Jamie dives in to her personal story to share with others offering lots of inspiration and life lessons. It is not just a book about her professional life, but of her personal life as well.

Jamie is an inspiration and her personal story and advice will help you gain confidence in yourself. What I enjoyed most is the feeling that you are talking a good friend! Her personality and faith in the reader just bounces off the page! Highly recommend!

Believe IT: How to Go from Underestimated to Unstoppable by Jamie Kern Lima was one of the most inspirational and honest books I have read in a very long time. I was fortunate to be part of the book launch team and read this book in advance. It was a page turner. I finished it in less than a day. I couldn't put it down.

Jamie's story is a story of love, faith, perseverance, and believing in yourself when no one else does. Jamie believed in herself, her product and her company. She went from almost losing everything to getting her shot on QVC that changed the course of her life and so many other women's lives. She knew if she could get on QVC to showcase her makeup that it would sell. And it sold. Jamie believed in showing real women with real skin problems on TV. This was faced with lots of opposition in the beauty industry but Jamie insisted and she was right. The women watching her on QVC wanted to see people like them and how a makeup product can help them feel beautiful. By doing this, Jamie managed to change the beauty industry showing real women. One of the most inspiring things Jamie did was take her makeup off on national TV to show her rosacea. She demonstrated that she was just like other women who have skin issues and her product worked. That took guts.

I first discovered who Jamie was at a virtual conference in 2020. After hearing her talk, I had to buy her book. She was so inspiring going from almost bankrupt to selling her company for over a billion dollars to L'Oreal. She was humble and sincere about being the first female CEO in L'Oreal's history.

Jamie tells her story like you would tell your story to a friend. If you need a book to inspire you to become who you know you are meant to be, I highly recommend picking this book up. It's one of those books that I plan on reading over and over again.

Please do yourself a favor and buy this book. You will not regret it.

I had no idea who Jamie Kern Lima was until last October when I heard her speak at the KBB World Summit. After she mentioned she had this book coming out, I knew I needed to read it, as well as be part of the Launch Team somehow - which happened, so I have had a wonderful advanced reader copy (ARC) to enjoy. #BelieveIT #NetGallery I also pre-ordered a copy so that I can gift it to an amazing young woman who will someday have her own BelieveIt moment.

She brings her authentic self to the forefront in this book filled with all of her lessons and steps forward and backward as well as her faith and trust that her vision was meant to be. I laughed (squirrel is all I am saying) and cried where her story so deeply resonated with mine. She is a woman who brings scrappy and authentic to the forefront of how to get things done AND keep your compassion versus hardening your heart as so many women tend to do.

She shares her life, and those of her loved ones, with allowing every word to lead to the concept of a way to keep going when you can't.

This is one book that has perfect timing. It hits home on so many levels while giving people a rare look behind the making of a billion-dollar brand. Jamie Kern Lima is not only a shining example of perseverance and tenacity but she has written something so raw and with such vulnerability that one cannot help but be moved by her journey. There are so many golden nuggets contained within the pages that will help anyone who is struggling and looking for inspiration. You will laugh, you will cry and finally you will come away with that feeling of I can do this. It does not matter where you are in your life or how old you are, if you are looking for change you can make it happen. I was fortunate to receive an early copy of this book provided by Netgalley and went on to purchase it in digital, hardcover and audio because this is one book that keeps on giving. I HIGHLY RECOMMEND!

For anyone that has ever doubted themselves or felt that they were not equipped for bigger and better things needs to read Believe It by Jamie Kern Lima. She shares her story in such a raw and vulnerable way about the setbacks and wins that she experienced while reaching her dreams, including being told she would never be able to make her dreams come true. She definitely encourages the reader to never give up on their dreams and to follow their gut. With intention and determination everyone has the ability to improve themselves and Jamie helps us to feel that we are not alone in our common struggles. You must get this book if you need some motivation in moving closer to your dreams!