This book is not what I thought it was going to be. It’s definitely not for a sole proprietary Etsy shop, haha! But, there is some really useful information in here, and there is a solid plan to follow to help your company build its online presence and convert visits to sales.

This field is constantly evolving, and you’ve got to stay on top of it if you want to be relevant, and findable. The second edition is fully revised and updated and “includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools.”

It wasn’t personally helpful for my little craft business, but I did learn a lot and it sparked an interest to keep up with these trends. Who knows, maybe one day I’ll have a booming business with employees and this information will be more useful than just interesting.